Results 101 to 110 of about 6,843,325 (337)

Covert Marketing Strategy and Techniques

open access: yesProcedia - Social and Behavioral Sciences, 2015
AbstractGrowing rivalry has increased the tendency of firms to use messages to persuade consumers, more intensively. However, as the consumer is exposed to more messages every day, this has resulted in insensitivity on the part of customers towards commercial messages. Traditional marketing communication has failed to solve this problem. New models and
Akdoğan, Mehmet Şükrü   +1 more
openaire   +3 more sources

Machine Learning‐Enabled Polymer Discovery for Enhanced Pulmonary siRNA Delivery

open access: yesAdvanced Functional Materials, EarlyView.
This study provides an efficient approach to train a machine learning model by merging heterogeneous literature data to predict suitable polymers for siRNA delivery. Without the need for extensive laboratory synthesis, the machine learning enabled a virtual screening and successfully predicted a polymer that is validated for effective gene silencing in
Felix Sieber‐Schäfer   +10 more
wiley   +1 more source

How does marketing strategy influence firm performance? Implementation of marketing strategy for firm success

open access: yes, 2015
Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm ...
N. M. A. Saif
semanticscholar   +1 more source

Understanding and Addressing the Performance Asymmetry Issue in Semitransparent Laminated Organic Photovoltaic Devices

open access: yesAdvanced Functional Materials, EarlyView.
This work addresses the challenge of current–voltage asymmetry in scalable laminated semitransparent organic photovoltaics (OPVs) for indoor applications. Vertical stratification of materials is shown to create an energy barrier, leading to performance differences under different illumination directions.
Gulzada Beket   +15 more
wiley   +1 more source

Built‐In Electric Field in 2D/2D LDH/Antimonene Heterostructure to Induce Stable β‐NiOOH at Ultralow Potential for Cost‐Effective Water Electrolysis

open access: yesAdvanced Functional Materials, EarlyView.
In this paper, a built‐in electric field (BEF) strategy is proposed to fabricate NiFe‐LDH/antimonene heterostructure as bifunctional electrocatalysts for oxygen evolution reaction (OER) and hydrogen evolution reaction (HER). The formed BEF generates a local potential that reduces the potential for the formation of β‐NiOOH, thereby enabling ultra‐low ...
Jingkun Wang   +11 more
wiley   +1 more source

Vat Photopolymerization of High Molecular Weight Polymer Latexes with Pseudothermoplastic Properties for Recyclability

open access: yesAdvanced Functional Materials, EarlyView.
A photocurable latex system enables high‐resolution vat photopolymerization of water‐dispersed thermoplastics, yielding pseudothermoplastic materials with recyclability. The formulation permits precise control over mechanical properties and supports reprocessing through conventional and extrusion‐based methods. Compatibility with two‐photon 3D printing
Jon Ayestaran   +12 more
wiley   +1 more source

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