Results 241 to 250 of about 1,209,520 (301)
Digitalization of the Retail Food Environment: Modernizing Food Access, Highlighting Health Equity, and Identifying Opportunities for Future Research and Practice. [PDF]
J Nutr Educ BehavMcGuirt JT +5 more
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Digital marketing techniques within online food retail platforms: a scoping review. [PDF]
BMC MedGupta A +5 more
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Untangling the complex web of alcohol policy needs and potential solutions in Brazil: evidence from civil society and political stakeholders. [PDF]
Health Policy PlanValério I +6 more
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Journal of Historical Research in Marketing, 2012
PurposeThe purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice.Design/methodology/approachThe paper takes the form of an intensive literature review tracing the three ...
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PurposeThe purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice.Design/methodology/approachThe paper takes the form of an intensive literature review tracing the three ...
+4 more sources
2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
openaire +2 more sources
Strategic marketing, marketing strategy and market strategy
AMS Review, 2015In the lead article of this issue, Hunt (2015) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010).
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International Journal of Bank Marketing, 1983
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
openaire +1 more source
2006
Because of (1) the boundary-spanning nature of the marketing function, and (2) marketing’s evolution toward a dynamic, evolutionary process, and service-centered view, marketing strategy has come to be a core element of the firm’s business strategy. That is, in an information-intensive, competitive marketplace, marketing strategy is responsible for ...
Sreedhar Madhavaram, Radha Appan
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Because of (1) the boundary-spanning nature of the marketing function, and (2) marketing’s evolution toward a dynamic, evolutionary process, and service-centered view, marketing strategy has come to be a core element of the firm’s business strategy. That is, in an information-intensive, competitive marketplace, marketing strategy is responsible for ...
Sreedhar Madhavaram, Radha Appan
openaire +2 more sources
2022
This chapter focuses on the strategic marketing planning process. It explains that the strategic planning process commences at the corporate level, where the organization sets out its overall mission, purpose, and values. To help understand the marketing strategy process, the SWOT analysis generates a series of checklists, although the analyst should ...
Paul Baines +2 more
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This chapter focuses on the strategic marketing planning process. It explains that the strategic planning process commences at the corporate level, where the organization sets out its overall mission, purpose, and values. To help understand the marketing strategy process, the SWOT analysis generates a series of checklists, although the analyst should ...
Paul Baines +2 more
openaire +1 more source