Results 251 to 260 of about 1,209,520 (301)
Marketing 2.0: A New Marketing Strategy [PDF]
, 2010 The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge.
CONSOLI, DOMENICO, MUSSO, FABIO
openaire +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
European International Journal of Multidisciplinary Research and Management Studies
This article examines the importance of marketing strategies in the sales process. By analyzing recent research and strategies that date back to 1929, it shows how marketing strategies contribute to improving product quality and increasing sales. The study emphasizes the need to use marketing strategies in every sales process.
openaire +1 more source
This article examines the importance of marketing strategies in the sales process. By analyzing recent research and strategies that date back to 1929, it shows how marketing strategies contribute to improving product quality and increasing sales. The study emphasizes the need to use marketing strategies in every sales process.
openaire +1 more source
Journal of Business Strategy, 1985
The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Laurence P. Feldman, Albert L. Page
openaire +1 more source
The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Laurence P. Feldman, Albert L. Page
openaire +1 more source
Journal of Business Strategy, 1998
It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.
openaire +1 more source
It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.
openaire +1 more source
2009
Knjiga Strategije marketinga na suvremen i praktičan način prezentira pristup izgradnji strategije marketinga koji uključuje mnogobrojne vrste analiza te planiranje i uvođenje strategije marketinga u poduzeće. U fokusu je kreativni proces uvođenja i primjene marketinškog koncepta u razvijanju i izgradnji strategije marketinga za 21.
openaire +2 more sources
Knjiga Strategije marketinga na suvremen i praktičan način prezentira pristup izgradnji strategije marketinga koji uključuje mnogobrojne vrste analiza te planiranje i uvođenje strategije marketinga u poduzeće. U fokusu je kreativni proces uvođenja i primjene marketinškog koncepta u razvijanju i izgradnji strategije marketinga za 21.
openaire +2 more sources
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
Journal of Theoretical and Applied Electronic Commerce Research, 2021Albérico Travassos Rosário +1 more
exaly