Results 281 to 290 of about 7,379,323 (345)
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Marketing Strategy in the Digital Age
, 2020The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing
M. Kotler +3 more
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International Journal of Bank Marketing, 1983
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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2006
Because of (1) the boundary-spanning nature of the marketing function, and (2) marketing’s evolution toward a dynamic, evolutionary process, and service-centered view, marketing strategy has come to be a core element of the firm’s business strategy. That is, in an information-intensive, competitive marketplace, marketing strategy is responsible for ...
Sreedhar Madhavaram, Radha Appan
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Because of (1) the boundary-spanning nature of the marketing function, and (2) marketing’s evolution toward a dynamic, evolutionary process, and service-centered view, marketing strategy has come to be a core element of the firm’s business strategy. That is, in an information-intensive, competitive marketplace, marketing strategy is responsible for ...
Sreedhar Madhavaram, Radha Appan
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2022
This chapter focuses on the strategic marketing planning process. It explains that the strategic planning process commences at the corporate level, where the organization sets out its overall mission, purpose, and values. To help understand the marketing strategy process, the SWOT analysis generates a series of checklists, although the analyst should ...
Paul Baines +2 more
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This chapter focuses on the strategic marketing planning process. It explains that the strategic planning process commences at the corporate level, where the organization sets out its overall mission, purpose, and values. To help understand the marketing strategy process, the SWOT analysis generates a series of checklists, although the analyst should ...
Paul Baines +2 more
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Qualities of effective cruise marketing strategy
International Journal of Quality & Reliability Management, 2018PurposeThe purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention ...
Milad Kalantari Shahijan +2 more
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Halal marketing: a marketing strategy perspective
, 2019The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP).,A literature review is carried out for the study. Building on the STP framework, an attempt
Syed Adil Shah, S. Azhar, N. Bhutto
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Marketing 2.0: A New Marketing Strategy [PDF]
, 2010 The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge.
CONSOLI, DOMENICO, MUSSO, FABIO
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European International Journal of Multidisciplinary Research and Management Studies
This article examines the importance of marketing strategies in the sales process. By analyzing recent research and strategies that date back to 1929, it shows how marketing strategies contribute to improving product quality and increasing sales. The study emphasizes the need to use marketing strategies in every sales process.
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This article examines the importance of marketing strategies in the sales process. By analyzing recent research and strategies that date back to 1929, it shows how marketing strategies contribute to improving product quality and increasing sales. The study emphasizes the need to use marketing strategies in every sales process.
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Journal of Business Strategy, 1985
The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Laurence P. Feldman, Albert L. Page
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The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Laurence P. Feldman, Albert L. Page
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Journal of Business Strategy, 1998
It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.
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It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.
openaire +1 more source