Results 201 to 210 of about 46,491 (260)

Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]

open access: yesBehav Sci (Basel)
Vardikou C   +3 more
europepmc   +1 more source

Hidden Persuasion: Big Alcohol's Tactics on Social Media. [PDF]

open access: yesDrug Alcohol Rev
McLellan G   +5 more
europepmc   +1 more source
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The market for lemons and information theory

Mathematical Social Sciences, 2021
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire   +1 more source

Marketing and the Multinational: Extending Internalisation Theory

Journal of the Academy of Marketing Science, 2011
Introducing marketing explicitly into the internalisation theory of the multinational enterprise considerably extends the power of the theory. In particular, it enables a comparison of marketing-led and technology-led multinationals and highlights the benefits of collaboration between them.
Buckley, Peter, Casson, Mark
openaire   +3 more sources

The Theory of the Market Economy

Revue économique, 1995
Résumé La coordination des activités économiques dans une économie de libre entre­prise prend place de trois façons : à travers les transactions de marché, à travers la coopération entre firmes liées dans des réseaux d'association et d'affiliation, et à l'intérieur des firmes à travers la direction. Les firmes seront en mesure de pren­dre des décisions
openaire   +3 more sources

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