Results 221 to 230 of about 46,491 (260)

Financial Markets Theory

2017
Barucci, Emilio, Fontana, Claudio
openaire   +2 more sources

GENERAL THEORY OF MARKETS AND MARKETING

2023
openaire   +1 more source

Theory of Marketing

Journal of Professional Services Marketing, 1985
openaire   +1 more source

Marketing Theory

2016
Michael J Baker, Michael Saren
  +4 more sources

Improving theory use in social marketing: the TITE four-step theory application process

Journal of Social Marketing, 2022
Taylor Willmott
exaly  

Toward an integrative theory of marketing

AMS Review, 2021
Atul Parvatiyar, Jagdish Sheth
exaly  

Development of B2B marketing theory

Industrial Marketing Management, 2013
Amjad Hadjikhani, Peter Laplaca
exaly  

Indigenous theory development in marketing: the foundational premises approach

AMS Review, 2020
Shelby Hunt, Hunt Shelby D
exaly  

Practical value of adequate marketing management theory

European Journal of Marketing, 2002
Evert Gummesson
exaly  

Financial Markets Theory

2003
openaire   +2 more sources