Results 231 to 240 of about 46,491 (260)
Some of the next articles are maybe not open access.
Theory map of business marketing: Relationships and networks perspectives
Industrial Marketing Management, 2013KRISTIAN Möller
exaly
The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing
European Journal of Marketing, 1988Valarie Zeithaml
exaly
Resource-based theory in marketing
Journal of the Academy of Marketing Science, 2013Robert W Palmatier, Palmatier Robert W
exaly
Social marketing theory development goals: an agenda to drive change
Journal of Marketing Management, 2019Patricia David +2 more
exaly
Marketing Theory: Experience Marketing and Experiential Marketing
The 7th International Scientific Conference "Business and Management 2012". Selected papers, 2012Siiri Same, Jorma Larimo
openaire +3 more sources
Chaos Theory and the Dynamics of Marketing Systems
Journal of the Academy of Marketing Science, 1994Ian Wilkinson
exaly
Influence from entrepreneurship in marketing theory
Journal of Research in Marketing and Entrepreneurship, 2011Claes M Hultman, Gerald E Hills
exaly