Results 231 to 240 of about 48,267 (261)

An Applied Service Marketing Theory

European Journal of Marketing, 1982
Christian Grönroos
exaly  

Indigenous Theory Development in Marketing: The Foundational Premises Approach

AMS Review, 2020
Shelby D. Hunt
exaly  

Toward a Theory of the Boundary-Spanning Marketing Organization and Insights From 31 Organization Theories

Journal of the Academy of Marketing Science, 2011
Tomas Hult
exaly  

Theory Map of Business Marketing: Relationships and Networks Perspectives

Industrial Marketing Management, 2013
Kristian Möller
exaly  

The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing

European Journal of Marketing, 1988
Valarie Zeithaml, P Varadarajan
exaly  

Development of B2B Marketing Theory

Industrial Marketing Management, 2013
Amjad Hadjikhani, Peter Laplaca
exaly  

Practical Value of Adequate Marketing Management Theory

European Journal of Marketing, 2002
Evert Gummesson
exaly  

The Role of Self-Determination Theory in Marketing Science: An Integrative Review and Agenda for Research

European Management Journal, 2019
Justin Paul, Naeem Gul Gilal, Jian Zhang
exaly  

The Theory of Markets

2021
openaire   +1 more source

Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory

Marketing Theory, 2003
Ken Peattie, Sue Peattie
exaly