Results 241 to 250 of about 46,491 (260)

Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories

Journal of the Academy of Marketing Science, 2011
G Tomas M Hult, Hult G Tomas M
exaly  

Marketing Theory

2008
Pauline Maclaran, Michael Saren, Mark Tadajewski   +2 more
openaire   +1 more source

On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Australasian Marketing Journal, 2007
Stephen Vargo
exaly  

The social marketing theory-based (SMT) approach for designing interventions

Journal of Social Marketing, 2016
Rebekah Russell-Bennett
exaly  

Theories of markets

2020
openaire   +1 more source

Towards a theory of marketing systems

European Journal of Marketing, 2011
Roger A Layton
exaly  

Theories of markets

The Marketing Review, 2012
Diaz Ruiz, Carlos Adrian
openaire   +1 more source

Doctoral seminars in marketing theory

Journal of Historical Research in Marketing, 2010
Shelby Hunt
exaly  

Theory of Markets

1989
openaire   +1 more source

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Journal of Public Policy and Marketing, 2012
Patrick E Murphy
exaly