Results 211 to 220 of about 48,267 (261)
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Marketing and the Multinational: Extending Internalisation Theory
Journal of the Academy of Marketing Science, 2011Introducing marketing explicitly into the internalisation theory of the multinational enterprise considerably extends the power of the theory. In particular, it enables a comparison of marketing-led and technology-led multinationals and highlights the benefits of collaboration between them.
Buckley, Peter, Casson, Mark
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Market-Process Theory and "Dynamic" Theories of the Market
Southern Economic Journal, 1990Few constructs in neoclassical economics are as elegant and closely bound as the theories of perfect competition and pure monopoly. These theories represent indispensable items in the basic analytical toolbox of the modem neoclassical economist. Their formal derivation relies on the twin propositions that (a) individual agents are "rational" in the ...
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A Theory of Spatially Separated Markets
International Economic Review, 1970THE THEORY OF SPATIALLY SEPARATED MARKET for one commodity was first investigated by Enke [2] and Samuelson [9] in the early fifties. Enke solved a three region model by electric analogue and Samuelson, after converting the model into a maximizing problem, conjectured some comparative statics results on the basis that each regional excess supply curve ...
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Diffusion Theory as a Marketing Theory
International Journal of Business & Management Studies, 2023Described as a communications theory, the diffusion of innovations theory describes the pattern and speed at which innovative ideas, practices, or products spread through a population. The functions and processes of the diffusion model, however, appear to fit better as a business model; more specifically, a marketing model.
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1984
International marketing has been characterized repeatedly as one of the marketing areas in which work by practioners is often more advanced and insightful than its conceptualization by academicians.l The global marketing strategies implemented by successful multinationals, in particular, lend considerable support to such an assessment.
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International marketing has been characterized repeatedly as one of the marketing areas in which work by practioners is often more advanced and insightful than its conceptualization by academicians.l The global marketing strategies implemented by successful multinationals, in particular, lend considerable support to such an assessment.
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An Algorithmic Theory of Markets and Their Application to Decentralized Markets
Proceedings of the AAAI Conference on Artificial Intelligence, 2022Broadly speaking, I hope to dedicate my PhD to improving our understanding of algorithmic economics with the ultimate goal of building welfare improving decentralized technology for markets. In the following pages, I describe how my past work has built on the existing literature to get closer to the goal of creating such technologies, and describe what
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Marketing theory: experience marketing and experiential marketing
International Scientific Conference „Business and Management“, 2012Despite the fact that experiences are regarded as key concepts in marketing today, there are dif-ferent views and interpretations about the content of terms. The main objective of this article is to analyse the concepts of experience and experiential marketing.
Siiri Same, Jorma Larimo
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Theories of Markets and Theories of Society
American Behavioral Scientist, 2007Starting from the objectively dominant position of the sociology of markets in economic sociology, this article suggests that markets have served as a privileged terrain for the development and application of general theoretical arguments about the shape of the social order.
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1990
In Anglo-Saxon countries ‘industrial organization’ is the label given to the study of the organization of industries. In some continental European countries this field of studies bears the name of ‘economie industrielle’, a misnomer which literally translates as the economics of manufacturing industry.
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In Anglo-Saxon countries ‘industrial organization’ is the label given to the study of the organization of industries. In some continental European countries this field of studies bears the name of ‘economie industrielle’, a misnomer which literally translates as the economics of manufacturing industry.
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Market theory and moral theory in health policy
Theoretical Medicine, 1983Recent efforts to introduce competition, consistent with microeconomic theory, into the United States health care system raise questions of distributive justice. Similarities between microeconomic theory and libertarian philosophy suggest the possibility of confusing economic goals of efficiency and cost containment with social goals of equity of ...
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