Results 111 to 120 of about 18,203,904 (307)

How new media marketing activities affect customer loyalty in Islamic Jordanian banks

open access: yesFrontiers in Communication
This study aims to explore the impact of various factors associated with new media marketing (NMA) activities on brand trust and customer loyalty, focusing on the experience of Jordan Islamic Bank (JIB). Drawing on Relationship Marketing Theory (RMT) and
Zuhair Yassin Tahat   +7 more
doaj   +1 more source

Is Exposure to Social Media Advertising and Promotion Associated with E-cigarette Use? Evidence from Indonesia. [PDF]

open access: yesAsian Pac J Cancer Prev, 2022
Wulan WR   +4 more
europepmc   +1 more source

Australia's Migration Strategy: An Effective Response to Migrant Worker Exploitation?

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT A series of publicised migrant worker injuries and deaths has drawn attention to the issue of migrant worker exploitation (MWE) in Australia. In response, the Australian Government has included ‘Tackling Worker Exploitation’ as a key area of its Migration Strategy which it introduced in 2023. However, it is unclear how effective the Strategy’s
Evelyn Dowling, Alexandra Ridgway
wiley   +1 more source

Media Concentration and Consumer Product Prices [PDF]

open access: yes
We examine the interaction of commercial media and retail producers of well-known consumer products when advertising is used to differentiate brands. In particular, we address how competition in the media market affects choices of advertising and program
Anthony J. Dukes
core  

Public Attitudes Toward Compassionate Release of Older People From Prison: Findings From a National Survey in Australia

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT The rapid increase in older people in prison populations worldwide is generating significant health, cost, and human rights pressures on custodial systems. Compassionate release for older, frail inmates is a potentially effective response, yet little is known about public support for this approach.
Ye In (Jane) Hwang   +3 more
wiley   +1 more source

Internet media planning : an optimization model [PDF]

open access: yes
Of the various media vehicles available for advertising, the internet is the latest and the most rapidly growing, emerging as the ideal medium to promote products and services in the global market.
KERBACHE, Laoucine, LEE, Janghyuk
core  

Environmental Identity and the Psychology of Green Trust: Understanding Consumers’ Emotional and Cognitive Responses to Corporate Sustainability Claims

open access: yesSAGE Open
This study explored how UK general consumers and environmental activists emotionally and cognitively respond to green marketing claims by BP, Volkswagen, and Unilever.
Qudus Olanrewaju Afolabi, Baruck Opiyo
doaj   +1 more source

‘Shelter is a Dignity’: Rental Racism, Stress and Housing (In)justice

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT Australia's private rental sector is in crisis, and culturally and racially minoritised renters face compounded harms through both covert and everyday direct forms of rental racism. Drawing on five community‐based focus groups in Melbourne (n = 37), the paper explores how racism manifests across the rental pathway and how it structures the ...
Erika Martino   +3 more
wiley   +1 more source

DEMOGRAPHIC VERSUS MEDIA ADVERTISING EFFECTS ON MILK DEMAND: THE CASE OF THE NEW YORK CITY MARKET [PDF]

open access: yes
An advertising-sales response model is extended to include the effects of demographic factors (age and race) as additional determinants of milk demand.
Kinnucan, Henry W.
core  

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