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International Journal of Communication, 2022 Grounded in the framework of the communication mediation model, this study examined the impacts of employees’ organizational identification and social media engagement on their relationships with their organization and advocacy behavior through a ...
Yuan Wang +2 more
doaj
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
The Impact of Social Media Advertising on Consumers' Purchasing Decisions [PDF]
SHS Web of ConferencesWith the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions ...
Deng Li
doaj +1 more source
Should Utility-Reducing Media Advertising be Taxed? [PDF]
Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads.
Guttorm Schjelderup +2 more
core
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Cost-effectiveness of social media advertising as a recruitment tool: A systematic review and meta-analysis. [PDF]
J Clin Transl Sci, 2023 Tsaltskan V +2 more
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness. [PDF]
Front Psychol, 2023 Kim EA, Kim D, E Z, Shoenberger H.
europepmc +1 more source
Advertising Media and the Green Environmental Aspect [PDF]
Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing ...
Rademaker, Claudia A.
core
Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source