Results 71 to 80 of about 98,740 (316)
Fast-food advertising in social media. A case study on Facebook in Egypt
, 2014 The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network.
Gaber, Hazem +3 more
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Interactive logos as a part of dynamic visual identities for the Egyptian cultural sector
Journal of Architecture, Art & Humanistic ScienceGiven that the identity of a successful organization is similar to humans’, it needs to be interactive, dynamic, evolving, and adapting to global changes and trends.
Prof. Nagwa Yehia ELAdawi +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Social SciencesThis study examined how Twitter/X users engaged in the political discourse on the Sewol ferry accident in South Korea. We used a triangulation method by combining a social networks approach with quantitative content analysis.
Taisik Hwang, Soo Young Shin
doaj +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1
Tic & Société, 2019 This article highlights the platformization of the advertising market as influenced by search engines and social networks. It analyzes how the media try to adjust by mixing data management and brand safety, highlighting coopetition strategies between ...
Alexandre JOUX
doaj +1 more source
Heterogeneous Response Functions in Advertising [PDF]
De Fleur (1956) provides the earliest evidence of diminishing returns. He finds a common logarithmic pattern for leaflets dropped and message recalled in field experiment.
Peters, Kay +2 more
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Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Financing of Media Firms: Does Competition Matter? [PDF]
This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the media firms to be financed by ...
Tore Nilssen +2 more
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