Results 81 to 90 of about 749,152 (301)

Media Advertising and Ballot Initiatives: An Experimental Analysis [PDF]

Marketing,
Allender, William J., Fang, Di, Richards, Timothy J.   +2 more
core   +4 more sources

Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State [PDF]

A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type.
Dong, Diansheng, Kaiser, Harry M., Schmit, Todd M.   +2 more
core   +1 more source

The Impacts of Health and Environmental Information Nudges on Meat Choices: Where Does Goat Meat Fit?

Agribusiness, EarlyView.
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal, Sunil P. Dhoubhadel, Rodolfo M. Nayga Jr.   +2 more
wiley   +1 more source

Interactive logos as a part of dynamic visual identities for the Egyptian cultural sector

Journal of Architecture, Art & Humanistic Science
Given that the identity of a successful organization is similar to humans’, it needs to be interactive, dynamic, evolving, and adapting to global changes and trends.
Prof. Nagwa Yehia ELAdawi, Prof. Samar Hany ELSaeed Abo Donia, Researcher. Abdelaziz Abdelrahman Mohamed Elwassify   +2 more
doaj   +1 more source

Digital Discourse and Polarization: A Social Network Analysis of the Sewol Ferry Disaster on Twitter/X

Social Sciences
This study examined how Twitter/X users engaged in the political discourse on the Sewol ferry accident in South Korea. We used a triangulation method by combining a social networks approach with quantitative content analysis.
Taisik Hwang, Soo Young Shin
doaj   +1 more source

Customer acquisition and engagement in Magic Chinese Health Massage [PDF]

, 2018
With the development of massage business, there are more and more massage shops established in Hamilton. Magic Chinese Health Massage is one of them.
Maqbool, Jannat, Shi, Bihao
core  

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1

Tic & Société, 2019
This article highlights the platformization of the advertising market as influenced by search engines and social networks. It analyzes how the media try to adjust by mixing data management and brand safety, highlighting coopetition strategies between ...
Alexandre JOUX
doaj   +1 more source

Media Firm Strategy and Advertising Taxes [PDF]

Empirical evidence suggests that people dislike ads in TV programs and other media products. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads.
Kind, Hans Jarle, Koethenbuerger, Marko, Schjelderup, Guttorm   +2 more
core  

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source