Results 101 to 110 of about 749,152 (301)

The level of application of big data on digital marketing communication tools in Saudi telecom companies from a strategic perspective based on the knowledge pyramid model

open access: yesJournal of Architecture, Art & Humanistic Science
: With the advancement of technology, big data is generated in facilities, and the use of big data is considered one of the strategic plans that contribute to the progress and development of facilities and solve their problems.
Assist.Prof. Dr/ Norah S. AL Hilal
doaj   +1 more source

"Lose 30lbs in 30 days" : assigning responsibility for deceptive advertising of weight-loss products

open access: yes, 2013
Purpose – The aim of this paper is to outline key social marketing issues apparent in deceptive weight-loss advertising, from the perspective of government policy-makers, manufacturers, the media, and consumers.
Grau, Stacey Landreth   +2 more
core   +1 more source

How does the Kids SIPsmartER program impact the sugar‐sweetened beverage intake of students: An investigation beyond total treatment effect in randomized controlled trial

open access: yesAmerican Journal of Agricultural Economics, EarlyView.
Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin   +5 more
wiley   +1 more source

Definitions of community‐level approaches to address substance‐related harms and lessons learned: A systematic overview of reviews

open access: yesAmerican Journal of Community Psychology, EarlyView.
Abstract Community action focused on sociocultural and environmental influences to prevent alcohol and other drug (AOD) use and related harms is a global priority. Despite this recognition, understanding of effective community‐level approaches is limited.
Peter Gates, Andrea Zocco, Sara Farnbach
wiley   +1 more source

How new media marketing activities affect customer loyalty in Islamic Jordanian banks

open access: yesFrontiers in Communication
This study aims to explore the impact of various factors associated with new media marketing (NMA) activities on brand trust and customer loyalty, focusing on the experience of Jordan Islamic Bank (JIB). Drawing on Relationship Marketing Theory (RMT) and
Zuhair Yassin Tahat   +7 more
doaj   +1 more source

Rapid Genome and Exome Sequencing in Inpatients: Clinical Impact at a Tertiary Academic Medical Center

open access: yesAmerican Journal of Medical Genetics Part A, EarlyView.
ABSTRACT The objective of this study is to describe outcomes of rapid exome (rES) and rapid genome sequencing (rGS) in an inpatient setting. This is a retrospective cohort of inpatients with rES or rGS during their hospitalization between April 2016 and November 2023.
Cecilia M. Kessler   +5 more
wiley   +1 more source

Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
The burgeoning landscape of social media advertising also faces a myriad of challenges. This study aims to explore the interactive effect of advertising appeal (abstract vs. concrete) and narrative person (first-person vs.
Yu Jia   +5 more
doaj   +1 more source

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