Results 61 to 70 of about 18,203,904 (307)
Computers in Human Behavior ReportsPrevious research highlighted the impact of advertising in virtual reality (VR) media settings. There is growing interest in connecting virtual reality content with social media.
Delia Cristina Balaban +3 more
doaj +1 more source
the relationship between Media advertising and the emotional response of the insurance products customers [PDF]
مطالعات رفتار مصرف کننده., 2019 The purpose of this study was to investigate the relationship between media advertising on customers' emotional responses to the sale of insurance products in Qazvin province (Case Study: Mellat Insurance Company).
saeed amini +3 more
doaj
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Price Competition, Advertising and Media Market Concentration [PDF]
In media markets, the value of advertisement exposure depends on circulation, and media consumers’ valuation is affected by advertising. This paper analyzes media market competition in a duopoly framework.
Häckner, Jonas, Nyberg, Sten
core
The effect of education types on knowledge level in natural disaster information transfer
Frontiers in CommunicationThis study explores the most effective educational methods for conveying information about natural disasters in large institutions like universities. Focusing on a sample of 405 students from Ege University (Turkey), it examines whether knowledge levels ...
Mikail Batu +5 more
doaj +1 more source
#T1DLooksLikeMe: Exploring Self-Disclosure, Social Support, and Type 1 Diabetes on Instagram
Frontiers in Communication, 2020 Type 1 diabetes (T1D) is diagnosed mostly during childhood or adolescent years. During such transitional phases of life, having support from others in similar situations can reduce feelings of isolation and loneliness. Instagram, a platform with high use
Bree E. Holtz, Shaheen Kanthawala
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State [PDF]
A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type.
Kaiser, Harry M. +2 more
core
ADVERTISING MEDIA AND CIGARETTE DEMAND
Bulletin of Economic Research, 2010 Using state-level panel data for the USA spanning three decades, this research estimates the demand for cigarettes. The main contribution lies in studying the effects of cigarette advertising disaggregated across five qualitatively different groups. Results show cigarette demand to be near unit elastic, the income effects to be generally insignificant ...
openaire +3 more sources
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source