Results 91 to 100 of about 138,402 (210)

PENGARUH EKUITAS MEREK (BRAND EQUITY) PENDIDIKAN TERHADAP KEPUTUSAN MEMILIH JASA PENDIDIKAN DI SMA ISLAM 1 SURAKARTA TAHUN 2014 [PDF]

, 2015
Tujuan penelitian ini adalah untuk mengetahui: (1) ada tidaknya pengaruh variabel kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek sebagai elemen utama ekuitas merek secara simultan terhadap keputusan memilih jasa pendidikan di SMA
Khotimah, Eka Kusnul
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Pengaruh Kualitas Produk, Citra Merek, dan Kepercayaan Merek Terhadap Loyalitas Merek Sepeda Motor Merek Honda

REVITALISASI
This research purposely to analysis the impact of product quality, brand image also brand trust towards brand loyalty in Honda motorbike products in the city of Bandung. The research has been tested using multiple regression, descriptive analysis, classical assumption, validity also reliability methods.
Sri Herawati, Meita Amelia
openaire   +1 more source

Pengaruh Desain Kemasan, Positioning Merek Dan Kekuatan Merek Terhadap Citra Merek

Jurnal Ilmiah Manajemen Kesatuan, 2018
The purpose of this study were (1) to acquire the influence of packaging design to the brand image Teh Gelas, (2) to know how the influence of brand positioning to the brand image Teh Gelas, (3) to know how the influence of the strength of the brand to the brand image Teh Gelas, and (4) to find out how the effect of packaging design, brand positioning ...
Adi S Widjojo, Eva V
openaire   +1 more source

Pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas merek sepatu NIKE di Surabaya [PDF]

Journal of Business and Banking, 2019
This study aimed to test the effect of the brand image, brand trust, and customer satisfaction on brand loyalty NIKE shoes in Surabaya. This quantitative study used SPSS version 16.00 for the data analysis, with the population of Nike shoes in Surabaya. The data were collected using questionnaires towards 80 respondents. They were selected based on the
openaire   +2 more sources

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DISTRIBUTION OUTLET COSMIC DI SURABAYA [PDF]

, 2017
Dunia fashion di Indonesia bisa dikatakan berkembang sangat pesat dalam beberapa dekade terakhir. Hal ini didukung dari berbagai sisi baik desainer local semakin potensial, tingkat perekonomian yang membaik, sampai sektor ritel yang berkembang pesat ...
RADIFAN, ACHMAD JADFAN
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Implementasi Pendaftaran Merek Sebagai Bentuk Perlindungan Hukum Pada Home Industry Eggroll

Unnes Law Journal, 2013
Usaha home industry eggroll waluh saat ini banyak bermunculan dan berkembang di daerah Ngroto, Kecamatan Cepu, Kabupaten Blora. Perkembangan dan kemajuan home industry eggroll waluh ini memiliki kaitan erat dengan merek dagang produk mereka. Permasalahan
Iffan Alif Khoironi
doaj   +1 more source

Pengaruh Brand Identity Terhadap Timbulnya Brand Preference Dan Repurchase Intention Pada Merek Toyota [PDF]

, 2014
Penelitian ini dilakukan untuk mengetahui pengaruh identitas merk Toyota terhadap timbulnya preferensi merek dan niat pembelian kembali konsumen terhadap merek Toyota.
Halim, B. C. (Beatrice)
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Antecedents and Consequences of Brand Love with Moderated By Memories

Jurnal Economia, 2019
This research aims to examine the effect of perceived brand quality and brand personality on brand fondness with memories as moderator. This study examines the effect of independent variables on dependent variable with memories as moderating variable ...
Rahmawati Azizah MT
doaj   +1 more source

Peran Kecintaan Merek Sebagai Pemediasi Antara Pengalaman Merek dan Kepuasan Merek Terhadap Loyalitas Merek Qris

Journal of Trends Economics and Accounting Research
The purpose of this study was to analyze the role of brand love as a mediator between brand experience and brand satisfaction on brand loyalty to Qris products in Asahan. This research is descriptive quantitative with survey method. The population in this study were Qris customers in Asahan. The sample used in this study amounted to 280 people.
Tri Andriani, null Halimatussaddiah Marpaung   +1 more
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PENGARUH PENDAPATAN ASLI DAERAH, BELANJA MODAL, DAN BELANJA OPERASI TERHADAP PERTUMBUHAN KINERJA KEUANGAN PEMERINTAH KOTA DI JAWA TIMUR [PDF]

Local revenue is one of the elements related to measuring government financial performance in financial statements. Capital expenditure and operating expenditure whose allocation can be said to have not been allocated optimally.
Nuriyanto, M. Alfin Eko
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