Results 191 to 200 of about 138,402 (210)
Some of the next articles are maybe not open access.
Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis, 2023Riset ini bertujuan untuk menyelidiki pengaruh dari kepirbadian merek dan pengalaman yang dihasilkan merek pada pembentukan ikatan emosional merek pada merek Starbuck. Penyelenggaran survey dilakukan secara daring kepada 272 pelanggan Starbucks di kota Malang. Data hasil survey dianalisis menggunakan metode regresi linear ganda pada SPSS 2022.
null Erica Adriana +2 more
openaire +1 more source
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
This research is entitled "The Influence of Brand Name Selection, Brand Experience, and Brand Equity on Brand Loyalty at Teraskita Caffeshop". The purpose of this research is to identify the extent to which brand name choice, brand experience, and brand equity influence brand loyalty among consumers. In the competitive culinary industry, brands have an
null Fifi Aley Da +3 more
openaire +1 more source
This research is entitled "The Influence of Brand Name Selection, Brand Experience, and Brand Equity on Brand Loyalty at Teraskita Caffeshop". The purpose of this research is to identify the extent to which brand name choice, brand experience, and brand equity influence brand loyalty among consumers. In the competitive culinary industry, brands have an
null Fifi Aley Da +3 more
openaire +1 more source
Innovative: Journal Of Social Science Research
Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kepuasan merek, dan kepercayaan merek terhadap loyalitas merek produk Susu UHT Cimory. Sampel di dalam penelitian ini berjumlah 139 responden yang merupakan konsumen Susu UHT Cimory yang telah mencapai usia 17 tahun dan pernah melakukan pembelian produk lebih dari satu (1) kali.
Dinda Chusna Chotima +1 more
openaire +1 more source
Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kepuasan merek, dan kepercayaan merek terhadap loyalitas merek produk Susu UHT Cimory. Sampel di dalam penelitian ini berjumlah 139 responden yang merupakan konsumen Susu UHT Cimory yang telah mencapai usia 17 tahun dan pernah melakukan pembelian produk lebih dari satu (1) kali.
Dinda Chusna Chotima +1 more
openaire +1 more source
Indo-Fintech Intellectuals: Journal of Economics and Business
This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China.
Yuan Xiaoyan +2 more
openaire +1 more source
This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China.
Yuan Xiaoyan +2 more
openaire +1 more source
PENGARUH IKLAN, CITRA MEREK, DAN KUALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KAIN SONGKET BALI
E-Jurnal Manajemen, 2022exaly
Pengaruh Kesadaran Merek dan Citra Merek Terhadap Keputusan Pembelian
E-Journal Ekonomi Bisnis Dan Akuntansi, 2020exaly
Factors affecting landslides occurrence in agro-ecological zones in the Merek catchment, Iran
Journal of Arid Environments, 2011exaly