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Pictorial (multimodal) metaphor in printed advertising
The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
doaj +1 more source
MULTIMODAL METAPHOR IN ADVERTISEMENT
Metaphor based on the cognitive linguistic view can be defined as a tool which allows us to understand one conceptual domain in terms of another. What usually happens is that we use a physical. What we need to comprehend, is the target domain.
Nahdyah Sari Daulay +5 more
core +1 more source
Organization theory and military metaphor: time for a reappraisal? [PDF]
A ‘conventional’ use of military metaphor would use it to convey attributes such as hierarchical organization, vertical communication and limited autonomy.
Mutch, A, Alistair Mutch
core +1 more source
Metaphor in the West and Iran: A Comparative Perspective [PDF]
In this article, the ideas of some prominent Iranian and Western scholars about metaphor are analyzed comparatively. In addition to “the introduction”, the article includes two main parts: in “Metaphor in the West”, the ideas of some well-known figures ...
Reza Amini
doaj +1 more source
Since the cognitive turn in metaphor studies in the late 1970s, metaphor has been seen as a cognitive phenomenon reflecting how we think, alongside its classic role as a powerful literary device.
Sui HE, Mark SHUTTLEWORTH, Caiwen WANG
doaj +1 more source
On the Role of Preprocessing and Memristor Dynamics in Reservoir Computing for Image Classification
ABSTRACT Reservoir computing (RC) is an emerging recurrent neural network architecture that has attracted growing attention for its low training cost and modest hardware requirements. Memristor‐based circuits are particularly promising for RC, as their intrinsic dynamics can reduce network size and parameter overhead in tasks such as time‐series ...
Rishona Daniels +4 more
wiley +1 more source
The Role of Input in the Use of Metaphor in L2 Writing
In comparison with the important number of studies devoted to metaphor comprehension by L2 speakers, scant attention has been paid to metaphor production, which would also require an account of where to find support for metaphor use. This paper explores
Marta Martín-Gilete
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Abstract Firefighters face an array of stressors due to the demands of their occupation, leading to a high prevalence of mental health challenges. Social prescribing represents a novel approach to healthcare that emphasizes a holistic view of health and wellbeing.
Janice Ikeda +2 more
wiley +1 more source
Metaphor Used in Elemental: Forces of Nature Movie
Metaphor is a beautiful way to communicate through understanding hidden meanings in language. The objectives of this research are to analyze what types the metaphor are employed in the Elemental: Forces of Nature movie and reveal the reasons behind its ...
Insyira Nur Maeza +2 more
doaj +1 more source
ABSTRACT This article reflects on the construction of a supportive community of Black Afro‐diasporic graduate students and their supervisors researching issues relating to race in the field of education in Australia. It draws on the concept of marronage—a term rooted in the fugitive act of becoming a maroon, where enslaved people enacted an escape in ...
Hellen Magoi +6 more
wiley +1 more source

