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Conceptual Metaphor Theory and Classical Theory: Affinities Rather than Divergences [PDF]
Conceptual Metaphor Theory makes some strong claims against so-called Classical Theory which spans the accounts of metaphors from Aristotle to Davidson.
Mácha, Jakub
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Metaphernrealisierung in jordanischen arabischen Sprichwörtern: Eine explorative Studie / Metaphor Realization in Jordanian Arabic Proverbs: An Exploratory Study [PDF]
This paper aims at identifying the most common constructions that realise metaphor in a group of commonly used Jordanian Arabic proverbs. The metaphorical instances in the data were identified using the Metaphor Identification Procedure (cf.
Hani Abumathkour
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The prevalence of colourful metaphors and figurative language in critics' descriptions of artworks has long attracted attention. Talk of ‘liquid melodies,’ ‘purple prose,’ ‘soaring arches,’ and the use of still more elaborate figurative descriptions, is ...
Grant, James
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The effect of gender and language proficiency on the metaphor use in the writing of TEFL students
The ubiquitous nature of metaphor in everyday life and its significance in second language learning has triggered plethoric research on the relationship between metaphor and language learning.
Nazila Fattahi, Musa Nushi
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Sports in metaphor and metaphor in sports [PDF]
This paper looks at the metaphors and idioms in the English language that have sports as their motivation and attempts to draw certain parallels with their corresponding semantic equivalents in Serbian.
Dalibor Kesić, Emir Muhić
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Ontological Metaphor in Adele’s Selected Song Lyrics
This article discusses the ontological metaphor found in Adele’s songs. It aims to determine the types of ontological metaphor and their meanings. Lakoff and Johnson’s theory of conceptual metaphor is used in analyzing the data.
Bindra Gisca Maya
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Metaphor in Marketing Language [PDF]
From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language.
Inga DRUȚĂ, Lidia VIERU, Mariana VLAS
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A Systematic Review on Extended Reality-Mediated Multi-User Social Engagement
The metaverse represents a post-reality universe that seamlessly merges physical reality with digital virtuality. It provides a continuous and immersive social networking environment, enabling multi-user engagement and interaction through Extended ...
Yimin Wang +4 more
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Pictorial (multimodal) metaphor in printed advertising
The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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