Results 21 to 30 of about 127,229 (306)

Pictorial (multimodal) metaphor in printed advertising

open access: yesLietuvių Kalba, 2011
The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė   +1 more
doaj   +1 more source

MULTIMODAL METAPHOR IN ADVERTISEMENT

open access: yes, 2018
Metaphor based on the cognitive linguistic view can be defined as a tool which allows us to understand one conceptual domain in terms of another. What usually happens is that we use a physical. What we need to comprehend, is the target domain.
Nahdyah Sari Daulay   +5 more
core   +1 more source

Organization theory and military metaphor: time for a reappraisal? [PDF]

open access: yes, 2006
A ‘conventional’ use of military metaphor would use it to convey attributes such as hierarchical organization, vertical communication and limited autonomy.
Mutch, A, Alistair Mutch
core   +1 more source

Metaphor in the West and Iran: A Comparative Perspective [PDF]

open access: yesMatn/Pizhūhī-i Adabī
In this article, the ideas of some prominent Iranian and Western scholars about metaphor are analyzed comparatively. In addition to “the introduction”, the article includes two main parts: in “Metaphor in the West”, the ideas of some well-known figures ...
Reza Amini
doaj   +1 more source

Translating Cognitive and Linguistic Metaphors in Popular Science: A Case Study of Scientific Discoveries

open access: yestransLogos: Translation Studies Journal, 2022
Since the cognitive turn in metaphor studies in the late 1970s, metaphor has been seen as a cognitive phenomenon reflecting how we think, alongside its classic role as a powerful literary device.
Sui HE, Mark SHUTTLEWORTH, Caiwen WANG
doaj   +1 more source

On the Role of Preprocessing and Memristor Dynamics in Reservoir Computing for Image Classification

open access: yesAdvanced Electronic Materials, EarlyView.
ABSTRACT Reservoir computing (RC) is an emerging recurrent neural network architecture that has attracted growing attention for its low training cost and modest hardware requirements. Memristor‐based circuits are particularly promising for RC, as their intrinsic dynamics can reduce network size and parameter overhead in tasks such as time‐series ...
Rishona Daniels   +4 more
wiley   +1 more source

The Role of Input in the Use of Metaphor in L2 Writing

open access: yesES Review, 2022
In comparison with the important number of studies devoted to metaphor comprehension by L2 speakers, scant attention has been paid to metaphor production, which would also require an account of where to find support for metaphor use. This paper explores
Marta Martín-Gilete
doaj   +1 more source

NO NĀ PUA: Exploring the feasibility of culture‐based social prescribing on firefighters' wellbeing in Hawaiʻi

open access: yesAmerican Journal of Community Psychology, EarlyView.
Abstract Firefighters face an array of stressors due to the demands of their occupation, leading to a high prevalence of mental health challenges. Social prescribing represents a novel approach to healthcare that emphasizes a holistic view of health and wellbeing.
Janice Ikeda   +2 more
wiley   +1 more source

Metaphor Used in Elemental: Forces of Nature Movie

open access: yesPrasasti: Journal of Linguistics
Metaphor is a beautiful way to communicate through understanding hidden meanings in language. The objectives of this research are to analyze what types the metaphor are employed in the Elemental: Forces of Nature movie and reveal the reasons behind its ...
Insyira Nur Maeza   +2 more
doaj   +1 more source

Building Community Amidst the Institutional Whiteness of Graduate Study: Black Joy and Maroon Moves in an Academic Marronage

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT This article reflects on the construction of a supportive community of Black Afro‐diasporic graduate students and their supervisors researching issues relating to race in the field of education in Australia. It draws on the concept of marronage—a term rooted in the fugitive act of becoming a maroon, where enslaved people enacted an escape in ...
Hellen Magoi   +6 more
wiley   +1 more source

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