Results 51 to 60 of about 18,690 (218)
Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry [PDF]
Amfiteatru EconomicThis research explores the interplay between the services the Metaverse industry provides, including brand gamification, Metaverse marketing factors (novelty, interactivity, Influencer), and their impact on brand advocacy and loyalty among Generation Z
Saima Hussain +4 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, EarlyView.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
Advances in Triboelectric Nanogenerators With Rotating Structure
Carbon Energy, EarlyView.The rotating TENG has been widely studied for its superiorities of simple structure, high efficiency, and stable output. This review introduced the four different principles of rotating TENG and offered a thorough summary for performance and application research through three‐level classification. Importantly, the current existing problems, challenges,
Chuguo Zhang +4 more
wiley +1 more source
Prospects and challenges of Metaverse application in data‐driven intelligent transportation systems
IET Intelligent Transport Systems, 2023 The Metaverse is a concept used to refer to a virtual world that exists in parallel to the physical world. It has grown from a conceptual level to having real applications in virtual reality games.
Judith Nkechinyere Njoku +3 more
doaj +1 more source
Where Tech Meets the SDGs: A Supply‐Chain Process Map for Sustainability Management
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study investigates how advanced technologies support Sustainable Development Goals (SDGs) within supply chain management (SCM) through a structured analysis of 4448 sustainable practices. By integrating perspectives from sustainability‐oriented innovation (SOI) and contingent dynamic capabilities, the research conceptualizes technology ...
Vincenzo Varriale +2 more
wiley +1 more source
Artificial intelligence technologies and applications in the metaverse
智能科学与技术学报, 2022 Metaverse integrates and applies a variety of digital technologies, resulting in an Internet social form that integrates virtual and reality, digital and application.Artificial intelligence (AI) are systems and machine that imitate human intelligence to ...
Qiang WU, Xueting JI, Linyuan LYU
doaj
Landscape of Research on Accounting Scope 3 Emissions: A Review of Methodologies and Data
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Scope 3 emissions have been proposed as a critical metric for evaluating corporate carbon footprint, identifying emission sources, and developing mitigation solutions. Yet, widespread corporate reporting of Scope 3 emissions remains limited, highlighting a critical gap in both research and practice.
Zeyu Wang +3 more
wiley +1 more source
Active Inference Modeling of Socially Shared Cognition in Virtual Reality
SensorsThis study proposes a process model for sharing ambiguous category concepts in virtual reality (VR) using an active inference framework. The model executes a dual-layer Bayesian update after observing both self and partner actions and predicts actions ...
Yoshiko Arima, Mahiro Okada
doaj +1 more source
Assessing the Legal Feasibility of Trademark Protection in the Metaverse Through Registration [PDF]
پژوهشنامه حقوق تطبیقیThe metaverse, a virtual world parallel to the physical environment, presents new opportunities for business owners. However, the emergence of this new realm also poses challenges for intellectual property rights holders, particularly trademark owners ...
Saeed Habiba, Mohammad Milad Khani
doaj +1 more source