Results 251 to 260 of about 7,390 (264)

The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Journal of Business Research, 2016
Giuseppe Festa, Maria TERESA Cuomo, Gerardino Metallo   +2 more
exaly  

The Marketing Mix Redefined and Mapped

Management Decision, 1994
Claudio Vignali
exaly  

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing

European Journal of Marketing, 1988
exaly  

Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

Marketing Science, 1996
Hubert Gatignon
exaly  

Integration der Marketing-Instrumente im Marketing-Mix des Versicherungsunternehmens

2016
openaire   +1 more source

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation

Marketing Science, 1983
Richard C Morey, John M Mccann
exaly  

1 Systematik des Marketing-Mix. 2 Produktpolitik

2011
openaire   +1 more source

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Journal of Strategic Marketing
Wided Batat
exaly  

Re-Thinking and Re-Tooling the Social Marketing Mix

Australasian Marketing Journal, 2012
exaly