Results 231 to 240 of about 62,389,581 (251)

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Journal of Social Marketing, 2020
Purpose: The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix ...
Timo Dietrich
exaly   +2 more sources

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Rethinking the bottom of the pyramid: Towards a new marketing mix

Journal of Retailing and Consumer Services, 2021
Justin Paul, Sonal Purohit
exaly  

A marketing mix typology for integrated care: the 10 Ps

Journal of Strategic Marketing, 2021
Weng Marc Lim
exaly  

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 1993
William T Robinson, David Reibstein, Venkatram Ramaswamy   +2 more
exaly  

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Management Decision, 1994
Christian Grönroos
exaly  

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Grönroos
exaly  

Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics

Marketing Intelligence and Planning, 1995
Pervaiz K Ahmed
exaly  

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Craig Julian, Aron O'Cass
exaly  

Forecasting Marketing-Mix Responsiveness for New Products

Journal of Marketing Research, 2010
K Sudhir
exaly