Results 211 to 220 of about 165,968 (229)

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Ofer Mintz, Imran S Currim
exaly  

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Industrial Marketing Management, 2011
Ji-Hern Kim
exaly  

VII. Optimierung des Gesamt-Marketing-Mix

2013
openaire   +1 more source

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Journal of Marketing, 2019
Florian Dost, Michael Haenlein, Barak Libai   +2 more
exaly  

I. Instrumente des internationalen Marketing-Mix

2013
openaire   +1 more source

From Marketing Mix to Relationship Marketing

Management Decision, 1994
exaly  

The 4S Web-Marketing Mix model

Electronic Commerce Research and Applications, 2002
Efthymios Constantinides
exaly  

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Journal of Retailing, 2018
Markus Blut, Christoph Teller, Arne Floh   +2 more
exaly  

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Journal of Business Research, 2016
Giuseppe Festa, Maria TERESA Cuomo, Gerardino Metallo   +2 more
exaly