Results 221 to 229 of about 165,968 (229)

Integration der Marketing-Instrumente im Marketing-Mix des Versicherungsunternehmens

2016
openaire   +1 more source

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing

European Journal of Marketing, 1988
exaly  

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
exaly  

1 Systematik des Marketing-Mix. 2 Produktpolitik

2011
openaire   +1 more source

Stellenwert der Werbung innerhalb des Marketing-Mix

2007
openaire   +1 more source

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Journal of Strategic Marketing
Wided Batat
exaly  

Marketing Mix for Next Generation Marketing

Procedia Economics and Finance, 2014
exaly  

Grundlagen und Probleme des Marketing-Mix

1972
openaire   +1 more source

3. Der Werbe-Submix als Teil des Marketing-Mix

2015
openaire   +1 more source