Results 241 to 250 of about 62,389,581 (251)

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Industrial Marketing Management, 2011
Ji-Hern Kim
exaly  

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Journal of Marketing, 2019
Michael Haenlein, Florian Dost, Barak Libai   +2 more
exaly  

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Journal of Retailing, 2018
Arne Floh, Christoph Teller, Markus Blut
exaly  

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Imran Currim, Ofer Mintz
exaly  

Re-Thinking and Re-Tooling the Social Marketing Mix

Australasian Marketing Journal, 2012
exaly  

The 4S Web-Marketing Mix model

Electronic Commerce Research and Applications, 2002
Efthymios Constantinides
exaly  

Conceptualising a contemporary marketing mix for sustainable tourism

Journal of Sustainable Tourism, 2011
Lester Johnson, Gary Noble
exaly  

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing

European Journal of Marketing, 1988
exaly  

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Journal of Strategic Marketing
Wided Batat
exaly