Results 241 to 250 of about 7,390 (264)

Le marketing-mix de la banane en France

1994
La banane est le 3ème fruit frais consommé en France après la pomme et les agrumes. Avec l'entrée en vigueur de l'Organisation Commune du Marché de la banane (OCM), les importateurs, les mûrisseurs et les Grandes et Moyennes Surfaces (GMS), s'orientent vers la banane de catégorie Extra.
openaire   +1 more source

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Gronroos
exaly  

Using the 7Ps as a generic marketing mix

Marketing Intelligence and Planning, 1995
Pervaiz K Ahmed
exaly  

Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach

Business Strategy and Development, 2020
Danish Mehraj, Ishtiaq Hussain Qureshi
exaly  

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Craig Julian, Aron O'Cass
exaly  

Conceptualising a contemporary marketing mix for sustainable tourism

Journal of Sustainable Tourism, 2011
Lester Johnson, Alan Pomering
exaly  

Die Ausgestaltung des Marketing-Mix von Hotelunternehmungen

1994
Klaus Barth, Sabine Benden, Hans-Joachim Theis   +2 more
openaire   +1 more source

VII. Optimierung des Gesamt-Marketing-Mix

2013
openaire   +1 more source

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Imran Currim, Ofer Mintz
exaly  

I. Instrumente des internationalen Marketing-Mix

2013
openaire   +1 more source