Results 21 to 30 of about 7,390 (264)

OS CHINESES ESTÃO CHEGANDO! O QUE FAZER COM MEU MARKETING MIX? O CASO DA RAMADHES & CIA LTDA

Administração: Ensino e Pesquisa, 2014
Este caso descreve, com base em fatos reais, a situação de mercado vivenciada pelo Sr. Rodrigo Ramadhes, diretor da Ramadhes & Cia Ltda., empresa situada no interior de Minas Gerais com mais de 60 anos de história.
João Batista Soares Neto, Anielson Barbosa da Silva, André Gustavo Carvalho Machado   +2 more
doaj   +1 more source

Perceived Impacts and Predictors of Cannabis Products Used by Patients with Rheumatologic Conditions in Alberta, Canada: A Multivariable Analysis of Cross‐Sectional Survey Data

Arthritis Care &Research, EarlyView.
Objective This study aimed to characterize cannabis product choices (cannabinoid content and formulation) among patients with rheumatologic conditions and their associations with patient factors, patient‐reported perceived side effects, and positive impacts.
Susan Zhang, Samuel A.J. Lowe, Frank Sun, Allyson Jones, Tarek Turk, Joanne Olson, Pauline Paul, Shelby Yamamoto, Linda Kolewaski, Elaine Yacyshyn, Cheryl A. Sadowski   +10 more
wiley   +1 more source

ESTRATÉGIAS DE MARKETING MIX E ASSOCIAÇÃO DE MARCA : UM ESTUDO DA PERCEPÇÃO DOS CONSUMIDORES SOBRE DIFERENÇAS ENTRE MARCAS DE REFRIGERANTES

Caderno de Administração, 2012
O presente estudo busca evidenciar diferenças nas estratégias de marketing mix e  posicionamento de marca na percepção do consumidor em relação a “grandes” e “pequenas” marcas, contribuindo assim para análise sobre táticas e estratégias de marketing mix
Suzie Terci Kaetsu, Augusto Cesare Campos Soares, Célia Baldin, Elisabete Camilo   +3 more
doaj  

Employment Trajectories of Patients With Systemic Lupus Erythematosus and Factors Driving Transitions Between States

Arthritis Care &Research, EarlyView.
Objective Systemic lupus erythematosus (SLE) significantly impacts employment capacity. This study aimed to investigate the impact of burden of disease activity, damage, and treatment on employment outcomes and transitions in patients with SLE. Methods Using data from a single center, we analyzed employment transitions, adjusted mean disease activity ...
Javier Mencia‐Ledo, Zahi Touma, Laura Whittall Garcia, Dafna D. Gladman, Behdin Nowrouzi‐Kia   +4 more
wiley   +1 more source

Caracterización del Marketing Mix: una revisión sistemática de la literatura académica entre 1960 y 2023

Vivat Academia
Introducción: La evolución de la mezcla de marketing desde la década de 1960 hasta 2023 ha sido un proceso complejo, reflejando la adaptabilidad del marketing a los cambios empresariales y tecnológicos.
Edison Albeiro Patiño Mazo
doaj   +1 more source

Is an Apple an Orange? A Large Language Model Benchmark for Candidate Term Extraction and Subclass Decisions Against Upper Ontologies in Engineering and Materials Science

Advanced Engineering Materials, EarlyView.
Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch, Maximilian Holland, Klaus Drechsler, Johannes Schilp   +3 more
wiley   +1 more source

Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying

Advanced Engineering Materials, EarlyView.
An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara, Vincent Rat, Quentin Dubreuil, Patrice Valorge, Simon Goutier, Alain Denoirjean, Olivier Messe, Céline Ruelle, Jean‐Philippe Poli   +8 more
wiley   +1 more source

Impact of marketing mix dimensions on the competitiveness of university centers

Social Sciences and Humanities Open
The aim of this research is to empirically contrast an explanatory model of how the elements of the marketing mix used in a university center (product, price, place, promotion, personnel, processes and physical evidence) influence its competitiveness ...
Tania Janette Marín-Orantes, María de la Cruz del Río-Rama, Dora Aguilasocho-Montoya, José Álvarez-García   +3 more
doaj   +1 more source

Electrochemical Behavior of Flame‐Sprayed Sc‐Doped AlCoCrFeMo High‐Entropy Alloy Coatings in 3.5% Sodium Chloride Solution

Advanced Engineering Materials, EarlyView.
Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar, Akash Vyas, Mohammad Aatif Qazi, Nashit Jalal, Maria Ophelia Jarligo, Mostafa Yakout, Jing Liu, André McDonald   +7 more
wiley   +1 more source

Marketing mix y posicionamiento de marca: el caso de la empresa Innovadent

Innovación Empresarial
Objetivo. Identificar cómo el marketing mix se relaciona con el posicionamiento de marca de la empresa Innovadent de la ciudad de Huánuco (Perú), 2023. Métodos. El tipo de estudio fue aplicado, correlacional y cuantitativo.
Kelly Yanina Trujillo Cabrera, Luis Henrry Barrueta Salazar   +1 more
doaj   +1 more source