Promoting business with corporate gifts: major issues and empirical evidence [PDF]
, 2006 Corporate gifts are an important tool in the marketing communication mix. This paper is divided into two parts. It first reviews the literature of corporate gifts and incentives, focusing on major issues in the use of corporate gifts: marketing issues ...
Fan, Y
core +1 more source
Advanced Engineering Materials, EarlyView.This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira +4 more
wiley +1 more source
Marketing mix y posicionamiento de marca: el caso de la empresa Innovadent
Innovación EmpresarialObjetivo. Identificar cómo el marketing mix se relaciona con el posicionamiento de marca de la empresa Innovadent de la ciudad de Huánuco (Perú), 2023. Métodos. El tipo de estudio fue aplicado, correlacional y cuantitativo.
Kelly Yanina Trujillo Cabrera +1 more
doaj +1 more source
El plan estratégico de comunicación. Estructura y funciones [PDF]
, 2014 Presentamos una revisión de la práctica comunicativa actual. Reflejamos la evolución de la comunicación tradicional como herramienta del marketing mix a la comunicación integrada de marketing y luego al marketing estratégico, presentando los principales ...
Monserrat-Gauchi, Juan +1 more
core +1 more source
Advanced Engineering Materials, EarlyView.This study investigates innovative thermoreversible hydrogels derived from S53P4 bioactive glass extracts to aid in the healing of infected diabetic foot wounds. These injectable gels, which gel at body temperature, release beneficial ions and remain stable over time.
Marian G. Vargas Guerrero +9 more
wiley +1 more source
Estrategias de marketing mix para el posicionamiento de la marca JJD Mar de la Empresa Procesadora de Sal Daira SAC, Chiclayo [PDF]
, 2017 La presente investigación propone un plan de estrategias de marketing mix para contribuir al posicionamiento de la marca JJDMAR de la Empresa Daira SAC de la ciudad de Chiclayo.
Huaytalla Hurtado, Marisela Elizabeth +1 more
core
Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere
Advanced Engineering Materials, EarlyView.A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz +4 more
wiley +1 more source
ESTRATEGIAS DE MARKETING EN LAS EMPRESAS DEL SECTOR MANUFACTURERO DE CALDAS, QUINDÍO Y RISARALDA
Novum, 2012 Este artículo tiene como objetivo identificar y analizar el marketing mix de las empresas del sector manufacturero de los departamentos de Caldas, Quindío y Risaralda, (región central de Colombia).
Luis Ignacio Lopez Villegas +1 more
doaj
Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis based on Artificial Neural Networks [PDF]
Revista de Métodos Cuantitativos para la Economía y la Empresa, 2014 Entre los factores determinantes de la actuación exportadora de las empresas, numerosos estudios han subrayado la relevancia del mix de marketing. Generalmente, la mayoría de los estudios abordan el análisis de las variables centrado en estrategias ...
Gutiérrez-Villar, Belén +3 more
doaj
Application of Raman and Photoluminescence Spectroscopy to MgO‐C Refractories
Advanced Engineering Materials, EarlyView.Visible to near infrared luminescence of MgO is studied on MgO‐C bricks and nominally pure MgO powder, with focus on two similar sharp high‐intensity signals, at 699 and 871 nm, each surrounded by symmetrical sidebands. The nature of these sidebands is investigated by temperature‐dependent spectroscopic measurements, confirming phonon involvement by ...
Julia Richter +5 more
wiley +1 more source