Results 31 to 40 of about 410,804 (309)

ESTRATÉGIAS DE MARKETING MIX E ASSOCIAÇÃO DE MARCA: UM ESTUDO DA PERCEPÇÃO DOS CONSUMIDORES SOBRE DIFERENÇAS ENTRE MARCAS DE REFRIGERANTES

Caderno de Administração, 2013
O presente estudo busca evidenciar diferenças nas estratégias de marketing mix e posicionamento de marca na percepção do consumidor em relação a “grandes” e “pequenas” marcas, contribuindo assim para análise sobre táticas e estratégias de marketing mix ...
Suzie Terci Kaetsu
doaj  

Diagnóstico de Marketing Mix en los gustos y preferencias de los clientes de Food Trucks y creación de un plan de comunicaciones para el lanzamiento de una nueva línea. [PDF]

, 2016
En la presente investigación se recabó mediante el diagnóstico de Marketing Mix, los gustos y preferencias de los clientes de Food Trucks o camiones que se dedican a la venta de comida en diferentes puntos de San Salvador y La Libertad. El objetivo de la
Ascencio Hernández, María José, Morán Nuila, Orpha Gabriela, Ramírez Hernández, Karen Elizabeth   +2 more
core  

Differences in retail strategies on the emerging organic market [PDF]

, 2009
: Purpose – The organic product market can be considered as an emerging market. Since the 1990s it has experienced rapid growth, and supermarket chains have become the sales channel with the largest market share and are the main driver for further growth.
Aertsens, Joris, Mondelaers, Koen, Van Huylenbroeck, Guido   +2 more
core   +1 more source

Safety of Prescription Nonsteroidal Anti‐inflammatory Drugs in Adults With Inflammatory Bowel Disease: Data From a Large Administrative Claims Cohort

Arthritis Care &Research, EarlyView.
Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer, Rui Xiao, Meenakshi Bewtra, Michael D. George, Pamela F. Weiss   +4 more
wiley   +1 more source

Auge y declive del Marketing Mix [PDF]

, 2005
El objetivo que persigue este trabajo es meramente descriptivo, intentando poner sobre la mesa un concepto clásico de la Ciencia del Marketing: el Marketing-Mix. Así, en un primer apartado se lleva a cabo una revisión del contenido del concepto, para,
Frasquet Deltoro, Marta, Vallet-Bellmunt, Teresa   +1 more
core   +1 more source

Perceived Impacts and Predictors of Cannabis Products used by Rheumatology Patients in Alberta: A Multivariable Analysis of Cross‐sectional Survey Data

Arthritis Care &Research, Accepted Article.
Objective This study aimed to characterize cannabis product choices (cannabinoid content and formulation) among rheumatology patients, and their associations with patient factors, patient reported perceived side effects and positive impacts. Methods An online survey (delivered from March to November 2022) was distributed by Alberta Health Services to ...
Susan Zhang, Samuel A.J. Lowe, Frank Sun, Allyson Jones, Tarek Turk, Joanne Olson, Pauline Paul, Shelby Yamamoto, Linda Kolewaski, Elaine Yacyshyn, Cheryl A. Sadowski   +10 more
wiley   +1 more source

Marketing Planning en Strategische Beleidsvorming bij Nederlandse Bedrijven [PDF]

, 1986
Marketing-management en strategische beleidsvorming zijn twee belangrijke aandachtsvelden bij de bestudering van ondernemingen en andere organisaties. Hoewel beide gebieden duidelijk van elkaar te onderscheiden zijn, kan een scheiding tussen deze twee ...
Amsterdam, R., Poederbach, C.J., Vollering, J.B., Wierenga, B. (Berend)   +3 more
core  

Harnessing Fungal Biowelding for Constructing Mycelium‐Engineered Materials

Advanced Engineering Materials, EarlyView.
Mycelium‐bound composites (MBCs) offer low‐carbon alternatives for construction, yet interfacial bonding remains a critical challenge. This review examines fungal biowelding as a biocompatible adhesive, elucidating mycelium‐mediated interfacial mechanisms and their role in material assembly. Strategies to optimize biowelding are discussed, highlighting
Xue Brenda Bai, Xinrui Sarah Niu, Zhao Qin   +2 more
wiley   +1 more source

Impact of marketing mix dimensions on the competitiveness of university centers

Social Sciences and Humanities Open
The aim of this research is to empirically contrast an explanatory model of how the elements of the marketing mix used in a university center (product, price, place, promotion, personnel, processes and physical evidence) influence its competitiveness ...
Tania Janette Marín-Orantes, María de la Cruz del Río-Rama, Dora Aguilasocho-Montoya, José Álvarez-García   +3 more
doaj   +1 more source

En quoi la gestion d'un réseau de prescripteurs influe-t-elle sur la stratégie marketing-mix d'une entreprise œuvrant sur le marché public ? [PDF]

, 2013
Ce mémoire a pour objet d'analyser en quoi la présence d'un réseau de prescripteurs, sur un marché donné, influence la stratégie marketing-mix d'une entreprise présente sur ce marché.
Audigier, Yannick
core   +1 more source