Results 51 to 60 of about 2,693,635 (326)
Market segmentation of mobile communications in SEE region [PDF]
Marketing (Beograd. 1991), 2006 In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have ...
Domazet Anto, Sarić Nadžida
doaj
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Journal of Retailing and Consumer Services, 2018 Augmented reality (AR) has the potential to reshape the mobile shopping experience and create more meaningful consumer-brand relationships. Yet, the broader experiential and brand-related impact of AR remains unclear, as much existing research adopts an ...
Joachim Scholz, K. Duffy
semanticscholar +1 more source
Advanced Engineering Materials, EarlyView.The documentation of component manufacture has become an essential part of today's production processes, especially for the analysis and optimization of production or component design with regard to structural performance, economic efficiency, and sustainability.
Björn Denker +4 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.This article presents a solver‐agnostic domain‐specific language (DSL) for computational structural mechanics that strengthens interoperability in virtual product development. Using a hierarchical data model, the DSL enables seamless exchange between diverse simulation tools and numerical methods.
Martin Rädel +3 more
wiley +1 more source
ANALISIS EFEKTIVITAS PEMASANGAN IKLAN PADA APLIKASI MOBILE DAN FAKTOR-FAKTOR YANG MEMENGARUHINYA
Jurnal Sistem Informasi, 2012 Perkembangan sistem komunikasi yang semakin cepat membawa dampak yang cukup besar bagi dunia periklanan pada aplikasi mobile. Hal tersebut disebabkan oleh besarnya peluang bagi perusahaan untuk memasarkan produknya dalam bentuk mobile advertisement ...
Sani Muhammad Isa +4 more
doaj +3 more sources
Insights into the Development of the Market of Mobile Marketing Services in Romania
Amfiteatru Economic, 2012 The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services.
Carmen Balan, Mirela-Patricia Zegreanu
doaj
Navigating New Marketing Technologies, Channels and Metrics [PDF]
Managing Global Transitions, 2018 The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them.
Petra Leonora Cvitanovic
doaj +1 more source
Can ubiquity moderate m-banking resource-related negative effects? [PDF]
, 2017 El objetivo de este estudio es explorar la influencia de los inconvenientes de la banca móvil relacionados con la falta de recursos en la satisfacción de los clientes, su disposición a recibir marketing móvil de permiso y la emisión de boca-oreja ...
Jiménez, Nadia +3 more
core
Advanced Engineering Materials, EarlyView.A novel, temperature‐controlled post‐consolidation unit is developed to test its potential to improve the melt impregnation process used to manufacture continuous fiber‐reinforced filaments for additive manufacturing of high‐performance thermoplastics.
Daniel Beermann +2 more
wiley +1 more source
Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review
Central European Management Journal, 2022 Purpose: This article investigates trends in studies on the impact of cultural factors on mobile marketing acceptance. To that end, the article provides a literature review of technology acceptance models and cultural models used in research on mobile ...
Nguyen Ngoc Thi Hong, Rudawska Edyta
doaj +1 more source