Results 31 to 40 of about 24,261 (247)

A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius

open access: yesInternational Journal of Management and Economics
This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users’ perspective, this study has explored the challenges ...
Sagan Mariusz   +4 more
doaj   +1 more source

Market segmentation of mobile communications in SEE region [PDF]

open access: yesMarketing (Beograd. 1991), 2006
In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have ...
Domazet Anto, Sarić Nadžida
doaj  

Polymer Substrates for Flexible Sensors: Advances and Contributions to Smart Agriculture

open access: yesAdvanced Functional Materials, EarlyView.
This review comprehensively summarizes recent advances in polymer‐based flexible sensors for smart agriculture, focusing on polymer substrate design, interface engineering, and applications in soil, plant, animal, aquaculture, and post‐harvest monitoring.
Yihui Li   +12 more
wiley   +1 more source

Mobil Pazarlama Ve Üniversite Öğrencilerinin Mobil Pazarlama Algısı: Nazilli’deki Üniversite Öğrencilerine Yönelik Bir Araştırma

open access: yesOnline Academic Journal of Information Technology, 2014
Günümüzde teknoloji hızlı bir şekilde gelişmekte ve bunun bir doğal sonucu olarak hayatımızı daha fazla etkisi altına almaktadır. Özellikle taşınabilir cihazlar; başta cep ve akıllı cep telefonu olmak üzere dizüstü bilgisayarlar, tablet PC’ler, gibi ...
Abdurrahman Gider, Ece Armağan
doaj   +1 more source

Multifunctional Solid Polymer Electrolyte Films Integrating Intrinsic Self‐Healing and Dual Photo‐/pH‐Responsive Ionic Sensing for Intelligent Flexible Electronics

open access: yesAdvanced Functional Materials, EarlyView.
Multifunctional solid polymer electrolyte (SPE) films integrating intrinsic self‐healing, mechanical stretchability, and dual photo‐ and pH‐responsive ionic conductivity are developed. Constructed from thermoplastic polyurethane (TPU) and hydrogen‐bonded poly(thiourea triethylene glycol) (PTUEG3), these films form a dynamic supramolecular network ...
Mei‐Li Li   +12 more
wiley   +1 more source

ANALISIS EFEKTIVITAS PEMASANGAN IKLAN PADA APLIKASI MOBILE DAN FAKTOR-FAKTOR YANG MEMENGARUHINYA

open access: yesJurnal Sistem Informasi, 2012
Perkembangan sistem komunikasi yang semakin cepat membawa dampak yang cukup besar bagi dunia periklanan pada aplikasi mobile. Hal tersebut disebabkan oleh besarnya peluang bagi perusahaan untuk memasarkan produknya dalam bentuk mobile advertisement ...
Sani Muhammad Isa   +4 more
doaj   +3 more sources

Electricity market time-of-use price fluctuation trend prediction based on CEEMDAN and bidirectional GRU

open access: yesJournal of Applied Science and Engineering
Electricity market price forecasting plays a vital role in power system dispatch and energy management. However, accurate forecasting is challenging due to the non-stationarity, multi-scale volatility, and complex nonlinear characteristics of electricity
Jie Han   +3 more
doaj   +1 more source

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

open access: yesCentral European Management Journal, 2022
Purpose: This article investigates trends in studies on the impact of cultural factors on mobile marketing acceptance. To that end, the article provides a literature review of technology acceptance models and cultural models used in research on mobile ...
Nguyen Ngoc Thi Hong, Rudawska Edyta
doaj   +1 more source

Snap‐Through–Driven Liquid Crystal Elastomers for High‐Power Remote Microneedle Actuation Toward Smart Livestock Systems

open access: yesAdvanced Functional Materials, EarlyView.
A magnetically assisted snap‐through liquid crystal elastomer transforms photochemical deformation into a high‐power mechanical impulse, enabling remote microneedle actuation and highlighting its potential for future smart livestock intervention systems.
Chae Won Lee   +3 more
wiley   +1 more source

Insights into the Development of the Market of Mobile Marketing Services in Romania

open access: yesAmfiteatru Economic, 2012
The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services.
Carmen Balan, Mirela-Patricia Zegreanu
doaj  

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