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PELATIHAN TATA KELOLA PEMASARAN PRODUK BERBASIS MOBILE MARKETING UKM INDUSTRI PERAK

open access: yesAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2018
Program kemitraan masyarakat merupakan salah satu bentuk pengabdian kepada masyarakat yang bertujuan untuk meningkatkan kinerja pengelola UMKM, dalam bidang tata kelola pemasaran produk dan pemasaran berbasis mobile marketing.
Ernani Hadiyati   +2 more
doaj   +1 more source

Mobile Marketing

open access: yesMobile Marketing
The “Mobile Marketing” chapter delves into the pivotal role of mobile devices in the digital marketing landscape, highlighting their ubiquity and impact on consumer behavior. It begins by examining the exponential growth in mobile device usage globally, citing increased accessibility and affordability as key drivers. The chapter emphasizes the shift in
  +6 more sources

New Mobile Marketing Capabilities of the Android Platform

open access: yesManagerial Economics, 2012
Rapid development of the intelligent mobile devices such as smartphones and tablets created numerous opportunities for new forms of both mobile marketing and marketing in general.
Piotr Gurgul
doaj   +1 more source

The Emotional Impact of Irritation and Entertainment on Mobile Advertising Effectiveness [PDF]

open access: yesAkofena
: This article examines the influence of emotional variables on the attitude of smartphone users in Algeria as well as their intention to purchase. The study is based on a representative sample of 311 Algerian users and uses the structural equation ...
Redha RAHMOUN & Samiya BENYETTOU
doaj   +1 more source

Employment Trajectories of Patients with Systemic lupus erythematosus (SLE) and Factors Driving Transitions Between States

open access: yesArthritis Care &Research, Accepted Article.
Objective Systemic lupus erythematosus (SLE) significantly impacts employment capacity. This study aimed to investigate the impact of burden of disease activity, damage, and treatment on employment outcomes and transitions in patients with SLE. Materials and Methods Using data from a single center, we analyzed employment transitions, adjusted mean ...
Javier Mencia‐Ledo   +4 more
wiley   +1 more source

The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies [PDF]

open access: yesInternational Journal of Data and Network Science
Regulators and recent academics are now paying attention to digital marketing because it has become a complete marketing resource that might propel a firm toward success.
Mohammed Nuseir, Ghaleb El Refae
doaj   +1 more source

Laser‐Induced Graphene from Waste Almond Shells

open access: yesAdvanced Functional Materials, EarlyView.
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova   +9 more
wiley   +1 more source

Availability and Utilization of Digital Marketing Tools among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria

open access: yesJournal of Agricultural Extension, 2022
This study examined the availability and utilization of digital marketing tools among fresh African catfish marketers in Omambala region of Anambra State, Nigeria.
Nwoye, Ifeanyi Innocent   +2 more
doaj   +1 more source

Advances in Sustainable and Wearable Textile Based Soft Robotics

open access: yesAdvanced Functional Materials, EarlyView.
This Review examines advances in wearable textile‐based soft robotics, focusing on sustainable materials, integrated sensing, and scalable actuation. It discusses manufacturing and system integration across healthcare, assistive robotics, prosthetics, and human–machine interfaces, and highlights key challenges in circular design, including life‐cycle ...
Zahir Abbas   +6 more
wiley   +1 more source

Ambient‐Stable Transparent P‐Type CuI Transistors Via Room‐Temperature Pulsed Laser Deposition

open access: yesAdvanced Functional Materials, EarlyView.
An in situ PLD fabricated AlOx${\rm AlO}_x$/CuI/AlOx${\rm AlO}_x$ sandwich structure enables stable CuI TFTs with a field‐effect mobility of 2.3 ±$\pm$ 0.7 cm2${\rm cm}^{2}$ V−1${\rm V}^{-1}$ s−1${\rm s}^{-1}$ and excellent ambient stability. Complementary inverters based on CuI:Rb and ZnO:Al exhibit rail‐to‐rail voltage transfer characteristics and an
Yang Chen   +5 more
wiley   +1 more source

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