Results 11 to 20 of about 24,261 (247)
Humanities & Social Sciences Communications, 2021 A substantial number of factors have been examined on the potentials of SMEs to exploit mobile marketing devices to achieve a competitive edge. However, the limited scholarly investigation has focused on the demographic characteristics of top executives ...
Sunday C. Eze +3 more
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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index
Frontiers in Psychology, 2021 We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when ...
Charles Aaron Lawry, Anita D. Bhappu
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The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
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The Impact of Mobile Marketing Campaigns on Consumers [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied InformaticsUnderstanding how the different components of mobile marketing influence consumer decisions can guide companies in developing more effective marketing strategies that lead to improved business outcomes.
Alina Matric +6 more
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Cogent Business & Management, 2023 Grape farming is a significant part of agricultural production in the central region of Dodoma and contributes tremendously to improving the livelihood of farmers. Smallholder farmers in Tanzania have been encouraged to use mobile phones for agricultural
Alex I. Nyagango +2 more
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Studia commercialia Bratislavensia, 2011 Mobile Marketing In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development.
Boaretto, A, Noci, G., PINI, FABRIZIO
openaire +3 more sources
Mobile phone and beef cattle marketing: The case of Girar Jarso district of Oromia region, Ethiopia
Cogent Food & Agriculture, 2021 Mobile phone serves as a means for the farmers to have access to beef cattle markets. This study is designed to assess the contributions, determinants, and constraints in the use of the mobile phone for beef cattle marketing.
Yohannes Girma, Adi Kelil
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Recognizing Behavior of Viral Marketing [PDF]
کاوشهای مدیریت بازرگانی, 2020 Adopting a comprehensive approach based on the models of planned behavior, technology adoption and Palka, this research is an attempt to identify the factors affecting the attitude, intention and behavior of mobile viral marketing among young consumers ...
Bagher Asgarnezhad Nouri +1 more
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Tools of Mobile Marketing of Today’s Business-Structures
Вестник Российского экономического университета имени Г. В. ПлехановаThe development of information technologies and use of mobile devices that help establish direct contacts at a distance became an integral part of people life and tools of conducting today’s business.
S. B. Baurina
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Cogent Social Sciences, 2018 Lack of access to markets occasioned by missing market information has constrained market participation among smallholder farmers in developing countries.
T. Sikundla, A. Mushunje, B.E. Akinyemi
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