Results 51 to 60 of about 24,215 (249)
Consumer responsiveness to mobile marketing [PDF]
International Journal of Mobile Communications, 2007 Digital marketing media, e.g. internet and mobile phones, are considered powerful new opportunities to reach consumers but are dependent upon consumer responsiveness to the new media. Consumer responsiveness is a function of the perceived relevance of the marketing message and the acceptance of the medium of the message. Two empirical studies conducted
Kristina Heinonen, Tore Strandvik
openaire +1 more source
Role of the Recombination Zone in Organic Light‐Emitting Devices
Advanced Materials, EarlyView.This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley +1 more source
Advanced Materials, EarlyView.This review highlights the role of self‐assembled monolayers (SAMs) in perovskite solar cells, covering molecular engineering, multifunctional interface regulation, machine learning (ML) accelerated discovery, advanced device architectures, and pathways toward scalable fabrication and commercialization for high‐efficiency and stable single‐junction and
Asmat Ullah, Ying Luo, Stefaan De Wolf
wiley +1 more source
Acta Universitatis Bohemiae Meridionalis, 2012 This thesis is supposed to summarize all available information about instruments of mobile marketing and then to analyze customer´s reaction when the instruments are applied.
Monika Březinová, Michael Rost
openaire +4 more sources
Leaftronics: Bio‐Fractal Scaffolds From Leaf Venation for Low‐Waste Electronics
Advanced Materials, EarlyView.“Leaftronics” transforms naturally evolved leaf venation into quasi‐fractal scaffolds for sustainable electronics. Polymer‐infiltrated leaf skeletons can be used to fabricate ultra‐smooth, reflow‐ and thin‐film‐compatible decomposable substrates, while making the same lignocellulose networks conducting results in flexible transparent electrodes.
Rakesh Rajendran Nair +3 more
wiley +1 more source
Mobile marketing and the usage of a smartphone [PDF]
Marketing i Menedžment Innovacij, 2011 The following article is focusing on the topic of mobile marketing, its role at todays customer and the role of smartphones in this context.
Ph. Dicke, A. Mirchev
doaj
Weaving Intelligence: Thermally Drawn Multimaterial Fibers Toward AI‐Enabled Smart Textiles
Advanced Materials, EarlyView.Thermally drawn multimaterial fibers are rapidly advancing as intelligent structural units for next‐generation smart textiles. Integrating multimaterial architectures with neuromorphic and spiking‐neural‐network principles enables fabrics that can sense, compute, and adapt autonomously.
Vuong Dinh Trung +9 more
wiley +1 more source
Determining banner advertisement effectiveness in mobile games : a study from South Africa [PDF]
The Retail and Marketing Review, 2019 This study aimed to identify the impact of advertising values, gameplay conditions and social influence on attitude toward in-game banner advertisements (IGBAs) in mobile games. In addition, the study tested intention to click IGBAs and preference toward
R Komulainen, Dr J Lappeman, AKMN Islam
doaj
Advanced Materials Interfaces, EarlyView.Interfacial charge transfer and low‐resistance interphase formation between PEO‐based polymer and Li10GeP2S12 solid electrolytes are investigated using multi‐electrode impedance spectroscopy and advanced analytical techniques such as XPS and ToF‐SIMS.
Ujjawal Sigar +6 more
wiley +1 more source
Interface‐Engineered Binary Framework Composites: Advancing Porous Materials for Precision Medicine
Advanced Materials Interfaces, EarlyView.Binary framework composites integrate two complementary porous architectures into a unified platform, enabling multifunctional design, enhanced structural tunability, and improved physicochemical performance. By combining high surface area, ordered porosity, interfacial synergy, and versatile functionalization, these hybrid materials offer new ...
Navid Rabiee +3 more
wiley +1 more source