Results 91 to 100 of about 1,578,788 (313)

Performing rural heritage for nation branding: a comparative study of Japan and Indonesia

Journal of Heritage Tourism, 2020
The study aims to examine (1) how the nation brands in Japan and Indonesia are represented by the performances of rural heritage, 2) how locals legitimate their collective identities with nation imaginings, and 3) how the brand association of rural ...
Desideria Cempaka Wijaya Murti
semanticscholar   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Food Tastes in the United States: Convergence or Divergence?

Agribusiness, EarlyView.
ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley   +1 more source

(RE)BUILDING A NATION BRAND: GENERAL ISSUES ABOUT PROMOTING ROMANIA'S IMAGE AND IDENTITY [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2013
The purpose of the present paper is to provide an overview of the challenges posed by the multiple possibilities of promoting Romania's image and identity, both internally and externally-; at the same time, the present paper answers to some questions ...
COTÎRLEA DENISA ADRIANA
doaj  

Nation Branding in Romania After 1989: A Cultural Semiotic Perspective

Romanian Journal of Communications and Public Relations, 2017
This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School.
Bianca Florentina Cheregi
doaj   +1 more source

Does ESG Matter for Unlisted Companies in the Agri‐Food Industry? Evidence From Japan's Unlisted Agri‐Food Companies

Agribusiness, EarlyView.
ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley   +1 more source

Place marketing and mega events: intentions and short-term results of nation branding of Russia through the Sochi 2014 Winter Olympic Games [PDF]

, 2017
In an increasingly complex environment, nations favour using mega sporting events and the Olympic G ames in particular as opportu nities to project their image s to the outside world.
Baryshnikov, Sergey
core  

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Approaching the concept of country branding through systematic review

Revista Internacional de Relaciones Públicas
In today's global landscape, a well-managed nation brand stands as a crucial intangible asset, significantly enhancing a country's ability to attract investment, talent, and tourism while distinguishing itself in international competition.
Leo Long, Isabel Ruiz-Mora, Carmen Cristofol   +2 more
doaj   +1 more source

European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

Academicus International Scientific Journal, 2019
Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored.
Biljana Popovska, Julie Darcq
doaj   +1 more source