Results 81 to 90 of about 1,578,788 (313)
Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade
ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley +1 more source
Reviewing Nation Branding Indexes: An Approach to Their Methodologies and Results
Nation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself.
Carmen Maiz-Bar +2 more
doaj +1 more source
Origination: the geographies of brands and branding [PDF]
Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
core +5 more sources
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley +1 more source
Membangun Nation Branding dalam Upaya Meningkatkan Daya Saing Sektor Pariwisata Indonesia [PDF]
Penelitian ini bertujuan untuk menganalisis model konseptual yang tepat dalampenciptaan nation branding sebagai upaya untuk meningkatkan daya saing sektorpariwisata Indonesia serta memperbaiki citra Indonesia.
Aprilia, R. (Rini) +1 more
core
Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
core +1 more source
ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
Tangible and Intangible Determinants of FDI and FPI Inflows: Evidence from BRICS Countries
While extensive research has explored the determinants of foreign direct investment (FDI) and foreign portfolio investment (FPI) in BRICS nations, there remains a notable gap in understanding the influence of intangible factors, particularly soft power ...
Sally Huni +2 more
doaj +1 more source
Diplomasi Publik dan Nation Branding [PDF]
Penelitian ini mencoba mengaplikasikan konsep diplomasi publik dan nation branding terhadap kegiatan diplomasi yang dilakukan oleh Pemerintah Indonesia.
Hermawan, Y. P. (Yulius) +1 more
core
ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source

