Results 1 to 10 of about 92,274 (197)
THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET [PDF]
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2017 In the contemporary information era countries compete with one another on many levels and almost in every field of life. Governments prepare comprehensive development strategies, thanks to which they hope to improve their country’s competitiveness and ...
Danuta Szwajca
doaj +15 more sources
The Role and Place of the Healthcare System in the Formation of the National Brand [PDF]
Health Economics and Management Review, 2022 In the view of the snowballing development of digitalization processes and post-industrial society, the service sector is the main element of sustainable economic development, where human capital plays a key role. In the study, the authors noted that the
Yaroslav Reshetniak, Samantha Grifo
doaj +1 more source
The effect of a country name on consumers' perception and assessment of agricultural products with protected designation of origin [PDF]
Ekonomika Poljoprivrede (1979), 2022 The aim of the paper was to show that Serbia has favorable natural conditions (land and climate) for diverse agricultural production (plant- and animal-based), experienced manufacturers, experts and scientists, as well as world-famous selections of ...
Rakić Sandra R. +2 more
doaj +1 more source
Customer management in B2B markets in the context of digitalization
Вестник университета, 2023 The article is devoted to the problem of improving customer management in B2B markets in the context of digitalization. By analyzing the literature on the issues under study, the authors identified the main factors contributing to the transition from ...
M. V. Orlova, V. V. Orlov
doaj +1 more source
Development of a national brand in the function of improving the competitive identity of Montenegro [PDF]
Ekonomski Pogledi, 2019 The paper covers a general cross-section of national branding, its importance and relevance, and a literary background is presented in a section of already published works in the field of nation branding. The second part of the paper presents the results
Rabrenović Jovo
doaj +1 more source
The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
doaj +3 more sources
Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
openaire +3 more sources
Conceptualisation of Nation Brand Image
International Journal of Management Studies, 2013 This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.
Bintang Handayani, Basri Rashid
doaj +3 more sources
Social Development & Security, 2020 Since 1991, the Ukrainian authorities have repeatedly changed the vector of the country's development depending on the views and intentions of the ruling politicians, which has led to negative consequences for the development of all spheres of activity ...
Volodymyr Shypovskyi
doaj +1 more source
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
openaire +3 more sources