Results 11 to 20 of about 995,138 (341)
KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY [PDF]
Challenges of the Knowledge Society, 2021 Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy.
Otilia-Elena PLATON +2 more
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
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Consumer-based brand equity measurement: lessons learned from an international study [PDF]
, 2015 Purpose – The paper examines the performance of Aaker’s dominant conceptualization of consumer-based brand equity (brand awareness, brand associations, perceived quality and brand loyalty) in a multi-national and multi sector European context and ...
Cleopatra Veloutsou +3 more
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Geopolitical Resonance of the VI All-Belarusian People’s Assembly
Евразийская интеграция: экономика, право, политика, 2022 This work is aimed at studying the results of the VI All-Belarusian People’s Assembly.Aim. Determine the geopolitical dimension of the VI All-Belarusian People’s Assembly as an integration project of the Republic of Belarus.Tasks.
V. G. Kogut, G. N. Nuryshev
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Efforts Towards Creating a National Brand in Kosovo (2008-2021)
SEEU Review, 2022 States in the context of foreign policy apply specific strategies that relate with strengthening their international position, especially in relation to the promotion of attributes and values that make changing the perceptions of citizens of other states,
Imeri Dorajet
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The impact of the crisis on the national brand of Ukraine [PDF]
Eastern Journal of European Studies, 2015 The research is dedicated to the impact of the crisis on the national brand in Ukraine. We consider the national brand concept from the standpoint of theoretical and methodological aspects. The concept of national brand profile includes goals, functions,
Oksana OKHRIMENKO, Alexander OKHRIMENKO
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Медіафорум: аналітика, прогнози, інформаційний менеджмент, 2020 The article explores formation of new ideals and values that has become a key task of the European community after overcoming totalitarianism. Many researchers of that time were looking for methods to prevent atomization and establish democracy, and one ...
Mykola Luchak, Anna-Maria Luchak-Fokshei
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DEVELOPMENT OF TOURISM BRAND OF UKRAINE
Фінансово-кредитна діяльність: проблеми теорії та практики, 2020 . Managing the Tourism brand of Ukraine and positioning a national tourist product into the world markets is a sign of globalization processes that Ukraine is involved in.
A.A. Mazaraki +4 more
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Media events and their impact on Polish national brand [PDF]
Marketing i Menedžment Innovacij, 2013 The aim of the article. The author emphasizes in the article that great media event which has been arranged and organized by the authorities (e.g. the European Championship on the football Euro-2012) has a direct impact on the growth of national brand ...
Ja.S. Klisinski, M.O. Prokopenko
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Jurnal Manajemen Industri dan Logistik, 2023 This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons,
Nasrul Nasrul +4 more
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