Results 71 to 80 of about 24,901,563 (327)
The Impact of Brand Quality and Brand Innovativeness on the Purchase Intention of Local Brands
Supporting local brands has long been of interest to many scholars. This study investigates the impact of brand quality and innovativeness on consumer purchase intention of local brands mediated by the attitudes of local brands.
Abdelraheem Abualbasal, Celine Hasan
doaj +1 more source
WhatsApp Marketing: A Study on WhatsApp Brand Communication and the Role of Trust in Self-Disclosure
Recently, WhatsApp allowed commercial brands to initiate private chat conversations with users through their direct messaging platform. With more than 1 billion users, it is important to have insights into their trust in brands on WhatsApp, as well as ...
Brahim Zarouali +3 more
doaj
The power of branding: Revisiting an “old friend”
Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded ...
E. J. North +3 more
doaj +1 more source
ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola +4 more
wiley +1 more source
The quality of cement is one of the important factors which materially contribute to the strength and durability of structural concrete. Different brands of Portland cement are used in Libya by local contractors for various construction work. However, no
Mohamed Elbagerma +3 more
doaj +1 more source
ABSTRACT Background Japan has one of the highest dialysis prevalence rates worldwide and a shrinking, aging population. Whether dialysis burden has entered a sustained post‐peak phase or whether recent declines partly reflect pandemic‐related disruptions remains uncertain.
Hatice Şahin +2 more
wiley +1 more source
Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research [PDF]
Private Label brands had seen an impressive growth in past few decades. Though, initially private label brands had a low-priced strategy, retailers made efforts for serious quality improvements in recent years. However, they have continued to suffer from
Koshy, Abraham, Abhishek
core
Background: Antimicrobial susceptibility against marketed antibiotic products is dynamic and changes with development of resistance in microbes. Susceptibility status of antibiotics helps health care practitioners in refining their prescribing trends and
Sajid Bashir +3 more
doaj
Exploring Current Trends and Strategies in Online Marketing for National Beauty Brands: A Case Study of Perfect Diary [PDF]
Focusing on The Perfect Diary, this article discusses the rise of national beauty brands and delves into the significance of online end-to-end marketing. The context of the article highlights the rise of national brands globally and emphasises the growth
Chen Xi
doaj +1 more source
Gut microbiome and aging—A dynamic interplay of microbes, metabolites, and the immune system
Age‐dependent shifts in microbial communities engender shifts in microbial metabolite profiles. These in turn drive shifts in barrier surface permeability of the gut and brain and induce immune activation. When paired with preexisting age‐related chronic inflammation this increases the risk of neuroinflammation and neurodegenerative diseases.
Aaron Mehl, Eran Blacher
wiley +1 more source

