Results 91 to 100 of about 583,608 (316)
Targeting in Advertising Markets: Implications for Offline vs. Online Media [PDF]
We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a different segment of consumers, and each medium has a different ability to target advertising messages.
Alessandro Bonatti, Dirk Bergemann
core
Anatomical Sciences Education, EarlyView.Abstract Most research programs recruit students with high grades, previous lab experience, and strong supervisor recommendations. However, these requirements can bar students from historically marginalized backgrounds from gaining these kinds of valuable experiences, thus contributing to the well documented limited diversity in science, technology ...
Jacqueline Cerda‐Smith +2 more
wiley +1 more source
Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets? [PDF]
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers – this is especially severe in the US where 73% of their revenues are ...
Nadine Lindstädt, Oliver Budzinski
core +1 more source
Online Advertising Revenue Forecasting: An Interpretable Deep Learning\n Approach [PDF]
, 2021 Max Würfel +2 more
openalex +1 more source
Journal of the Association for Information Science and Technology, EarlyView.Abstract This research explored how young adults (ages 18–25) learn to use financial records and the roles financial records play in their experiences in coming to see themselves as financially mature social actors. The contribution of this paper is a revised model of transitions theory that includes personal information management (PIM) as an ...
Robert Douglas Ferguson +2 more
wiley +1 more source
A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012
International Journal of Communication, 2013 This article traces the development of online political advertising across four presidential election cycles (2000–2012) to outline an agenda for scholarly research. In 2000, campaigns purchased banner advertisements on sites such as AOL.com.
Lisa Barnard, Daniel Kreiss
doaj +2 more sources
Международная аналитика, 2017 The article suggests an empirical analysis of online political advertising in the modern political struggle. Nowadays, due to the ongoing informatization of political processes, online technologies are used alongside with traditional media (TV, radio ...
E. P. Murashova
doaj +1 more source
Businesses marketing purported stem cell treatments and exosome therapies for COVID-19: An analysis of direct-to-consumer online advertising claims. [PDF]
Stem Cell Reports, 2023 Turner L +4 more
europepmc +1 more source
Journal of the Association for Information Science and Technology, EarlyView.Abstract Timely detection of problematic research is essential for safeguarding scientific integrity. To explore whether social media commentary can serve as an early indicator of potentially problematic articles, this study analyzed 3815 tweets referencing 604 retracted articles and 3373 tweets referencing 668 comparable non‐retracted articles. Tweets
Er‐Te Zheng +3 more
wiley +1 more source