Results 171 to 180 of about 583,608 (316)

An EU Competition law Analysis of Online Display Advertising in the Programmatic Age

, 2018
Damien Géradin, Dimitrios Katsifis
openalex   +1 more source

Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods

, 2020
Mozhde Valizade, Meysam Shirkhodaei, Hamidreza Fallah Lajimi   +2 more
openalex   +2 more sources

Waiting for a Release: The Expectation in Virtual Gaming Communities

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza, Márcia de Freitas Duarte, Felipe Gerhard, João Pedro Pessoa se Castro Pereira, João Victor Locio Silveira   +4 more
wiley   +1 more source

Linking the content to demographic reach of online advertising of electronic nicotine delivery systems. [PDF]

Tob Control, 2018
Timberlake DS, Nikitin D, Garcia-Cano J, Cino S, Savkina M, Pechmann C.   +5 more
europepmc   +1 more source

Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long‐Term Gambling Engagement

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid expansion of online gambling has significantly impacted the gambling industry. However, concerns have arisen regarding how psychosocial factors and excessive smartphone use influence user behavior on online gambling platforms, which has highlighted the need for broader and long‐term studies. More nationally representative studies are
Hazal Dilan Erdem, Alberto Urueña, Juan Herrero   +2 more
wiley   +1 more source

Domain-specific participant recruitment exceeds the application of "Targeted" advertisement from common online advertising platforms. [PDF]

J Clin Transl Sci
Powell J, Webster K, Efionayi S, Engelman T, Tang WHW, Xiao Li P.   +5 more
europepmc   +1 more source

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

THE RELEVANCE OF ONLINE ADVERTISING [PDF]

, 2016
Gayday, S., Kovtun, K.
core  

E-Marketing and Online Advertising: Case Study in Greek Companies during Economic Crisis

, 2016
Constantinos Halkiopoulos, Panagiotis Togias, Aliki Panagiotarou, Evgenia Gkintoni, Hera Antonopoulou   +4 more
openalex   +1 more source

An EU competition law analysis of online display advertising in the programmatic age [PDF]

, 2019
Damien Géradin, Dimitrios Katsifis
openalex   +1 more source