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Ethical Considerations for the Use of Social Media in the Human Subjects Research Setting.
J Med Internet ResCoffin T.
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Online advertisement campaign optimisation
International Journal of Services Operations and Informatics, 2007Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu +3 more
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2018
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
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Is Online Newspaper Advertising Cannibalizing Print Advertising?
SSRN Electronic Journal, 2013During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. The concomitant increase in the less rewarding online advertising has been unable to make up for this loss. As a result, for every $1 increase in online advertising between 2005 and 2011, newspapers lost $22 in print ...
Shrihari Sridhar +1 more
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Online Advertising Intermediary
International Journal of Online Marketing, 2014Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage.
Payam Hanafizadeh +2 more
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2016
While the Internet was used to deliver advertising messages earlier, it was only after it was turned over to largely commercial funding in 1995 that Internet advertising began a still continuing period of rapid revenue growth. Research focused on online advertising has grown apace and, while this interest did not develop entirely overnight, recent ...
Wenjuan Ma, Steven S. Wildman
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While the Internet was used to deliver advertising messages earlier, it was only after it was turned over to largely commercial funding in 1995 that Internet advertising began a still continuing period of rapid revenue growth. Research focused on online advertising has grown apace and, while this interest did not develop entirely overnight, recent ...
Wenjuan Ma, Steven S. Wildman
openaire +1 more source