Results 21 to 30 of about 3,224 (296)

The Digital Marketing Practiced by the Moroccan Tourism Sector: National-scale Communication Actions and Environmental Management [PDF]

open access: yesE3S Web of Conferences, 2023
Tourism plays a crucial role in the economic growth of Morocco. To promote the country, the tourism sector has adopted innovative digital marketing strategies highlighting its cultural diversity, breathtaking landscapes, and legendary hospitality. Social
Zarrouk Imane, El Aidouni Abdelwafi
doaj   +1 more source

Examining behavioural intentions on online hotel booking among Malaysian guests [PDF]

open access: yes, 2021
The development in Information and Communication Technology (ICT) has changed the distribution channels in the hotel industry. Virtual platforms, such as hotel websites, have become a major channel for customers’ communication, marketing and selling ...
Amin, Dawood Ismail
core  

Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India

open access: yesJournal of Open Innovation: Technology, Market and Complexity, 2022
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions.
Amit Tariyal   +4 more
doaj   +3 more sources

The relationship of online trust with Consumer Generated Media: the case of Booking

open access: yes, 2023
Companies have undergone transformations in how they operate and promote their products and services, whether online and/or offline. As a result of this evolution, the tourism sector was not left out and consequently had to adapt to differentiate itself ...
Lima, Ana Pinto de   +2 more
core   +1 more source

Tour Scope: Enhancing the Hotel Booking Experience through Virtual Reality [PDF]

open access: yesJournal of the ACS Advances in Computer Science
This paper presents TourScope, an innovative hotel booking platform designed to revolutionize the travel planning experience through the integration of virtual reality (VR) technology. Traditional online booking platforms often fail to provide users with
Osama Elshehry
doaj   +1 more source

Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction

open access: yesJournal of Tourismology, 2022
Online hotel reviews are a rich source of information regarding drivers of customer satisfaction or dissatisfaction with hotel services. In this paper, we study the impact of information and communication technologies (ICT) on the satisfaction of ...
Salma Cherdouh   +3 more
doaj   +1 more source

The Development of the Hospitality Sector Facing the Digital Challenge

open access: yesBehavioral Sciences, 2022
The widespread use of the Internet has changed consumer buying behavior, especially among tourists, considering the intangibility of the tourist product.
André Riani Costa Perinotto   +5 more
doaj   +1 more source

Digital Marketing Business Strategy for Halal Products in Tangerang City: A Case Study of the Seblak Crackers MSME

open access: yesSketsa Bisnis
Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry ...
Nur Diana Dewi
doaj   +1 more source

Design, Control, and Clinical Applications of Magnetic Actuation Systems: Challenges and Opportunities

open access: yesAdvanced Intelligent Systems, Volume 7, Issue 3, March 2025.
This review aims to provide a broad understanding for interdisciplinary researchers in engineering and clinical applications. It addresses the development and control of magnetic actuation systems (MASs) in clinical surgeries and their revolutionary effects in multiple clinical applications.
Yingxin Huo   +3 more
wiley   +1 more source

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