Results 241 to 250 of about 10,013,041 (262)

Investigating consumer purchase intention in online social media marketing: A case study of Tiktok

Technology in Society, 2023
Wenyao Zhang, Tugrul Unsal Daim
exaly  

Online relationship marketing: evolution and theoretical insights into online relationship marketing

Marketing Intelligence and Planning, 2020
Park Thaichon, Scott Weaven, Sara Quach
exaly  

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

SAGE Open, 2022
Charmaine Du Plessis
exaly  

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Journal of Marketing Research, 2023
Kelly Goldsmith, Jillian Hmurovic
exaly  

Live streaming commerce from the sellers’ perspective: implications for online relationship marketing

Journal of Marketing Management, 2020
Nassim Dehouche, Apiradee Wongkitrungrueng, Nuttapol Assarut   +2 more
exaly  

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Information Systems Research, 2013
Xianghua Lu, Sulin Ba
exaly  

Does relationship marketing matter in online retailing? A meta-analytic approach

Journal of the Academy of Marketing Science, 2015
Jagdish N. Sheth
exaly  

Online sentiment analysis in marketing research: a review

Journal of Research in Interactive Marketing, 2018
Meena Rambocas
exaly