Results 251 to 260 of about 10,013,041 (262)

Practitioner prognostications on the future of online marketing

Journal of Marketing Management, 2010
Michael T Ewing, Michael Valos
exaly  

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

International Journal of Production Research, 2017
Martin J Liu, Boying Li, Alain Chong
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Kristine de Valck, Robert V. Kozinets
exaly  

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Journal of Interactive Marketing, 2019
Olivia Petit, Carlos Velasco, Charles Spence   +2 more
exaly  

Digital marketing strategies, online reviews and hotel performance

International Journal of Hospitality Management, 2018
Patrick De Pelsmacker
exaly  

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, 2008
XIE Jinhong, Yubo Chen
exaly  

Engagement With Online Tobacco Marketing and Associations With Tobacco Product Use Among U.S. Youth

Journal of Adolescent Health, 2017
Cassandra A Stanton, Samir S Soneji, John P Pierce   +2 more
exaly  

Trends and Future Directions in Online Marketing Research

Journal of Internet Commerce, 2017
Rituparna Basu, Biplab Datta
exaly  

Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

International Journal of Information Management, 2005
Thompson S H Teo
exaly  

Online relationship marketing and customer loyalty: a signaling theory perspective

International Journal of Bank Marketing, 2019
Sheena Boateng
exaly