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Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X

open access: yesJurnal Performa, 2022
Recently technology develops very rapidly. At the first time community only knew about radio, television, and newspapers, but along with the time human need gets more complex especially in information and communication so that scientists create ...
Cynthia Komala Ardy, Romauli Nainggolan
doaj   +1 more source

Google online marketing challenge and research opportunities [PDF]

open access: yes, 2009
The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online ...
Henderson, Vani   +5 more
core   +3 more sources

Demographic analysis of Chinese gamblers’ perceptions of e-marketing mix elements adopted by online casinos [PDF]

open access: yes, 2014
The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry.
George   +5 more
core   +1 more source

Navigating New Marketing Technologies, Channels and Metrics [PDF]

open access: yesManaging Global Transitions, 2018
The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them.
Petra Leonora Cvitanovic
doaj   +1 more source

Sociodemographic differences in young adults’ recall of tobacco and cannabis marketing online and in television/film

open access: yesPreventive Medicine Reports, 2021
Young adults (YA) who report viewing pro-tobacco and cannabis marketing are at increased risk for using tobacco and cannabis. However, there is a growing diversity of tobacco and cannabis products on the market, as well as methods for marketing them ...
Evan A. Krueger   +10 more
doaj   +1 more source

Profiles of social networking sites users in the Netherlands [PDF]

open access: yes, 2010
Online social networking has become a reality and integral part of the daily personal, social and business life. The extraordinary increase of the user numbers of Social Networking Sites (SNS) and the rampant creation of online communities presents ...
Alarcón del Amo, Maria del Carmen   +2 more
core   +2 more sources

Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry

open access: yesInternational Journal of Information Management Data Insights
The growing implementation of chatbots in the service industry reflects continued innovation in this area. However, concerns persist regarding chatbot competence in addressing consumer inquiries, potentially hindering both the interaction experience and ...
Retno Dewanti, Ridho Bramulya Ikhsan
doaj   +1 more source

The influence of content, influencer, and experiential marketing on customer engagement of online game applications

open access: yesReview of Management, Accounting, and Business Studies, 2023
This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart ...
Desak Made Febri Purnama Sari   +1 more
doaj   +1 more source

ONLINE MARKET

open access: yes, 2021
Automation is a key requirement of today. Every enterprise organization automated information system is the main solution for key problematic processes.This system of information the main process of solving problem.
Jomonqulova Fazilat Esergapovna   +2 more
openaire   +1 more source

Web 2.0 and destination marketing: current trends and future directions [PDF]

open access: yes, 2020
Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
core   +1 more source

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