Effects of online marketing on Iranian ecotourism industry: Economic, sociological, and cultural aspects [PDF]
Management Science Letters, 2015 This study intends to evaluate the impacts of implementing online marketing strategies on Iranian ecotourism industry. The study had eight hypotheses which were designed based on economic, sociological, and cultural aspects of Iranian ecotourism industry.
Arash Riasi , Shirin Pourmiri
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Optimization of viral marketing in online businesses using genetic algorithm based decision tree [PDF]
تصمیم گیری و تحقیق در عملیات, 2020 The purpose of this study is to identify the components and develop a model to provide rules for optimizing viral marketing in businesses. It is an applied research and in terms of method, it is mixed (quantitative and qualitative).
Elham Fazelli Veisari +3 more
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The influence of social media marketing activities on customer loyalty: A study of e-commerce industry [PDF]
International Journal of Data and Network Science, 2023 Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To succeed in such a cutthroat industry, every online business must place a premium on earning and retaining clients' trust and loyalty in the digital realm ...
Bui Thanh Khoa, Tran Trong Huynh
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Facebook as a Means of Promotion of Tourist Agencies Specialized for Youth Travel in Croatia and Serbia [PDF]
Turizam, 2009 Social media are a trend and one of the most researched topics lately. The aim of the paper is to stress the need for all tourist companies to enter the world of social networks, the hottest online hobby of young people, especially those operating in the
Iva Slivar
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Predicting Indian Shoppers’ Malls Loyalty Behaviour
Vikalpa, 2017 Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors.
Sanjeev Prashar +3 more
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Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception [PDF]
The Retail and Marketing ReviewThe rise of the internet and digitalisation, interconnected global markets, increasing income levels, and heightened consumer awareness about global luxury brands have largely propelled the demand for luxury goods.
Dr Richa Misra +2 more
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JKBM (Jurnal Konsep Bisnis dan Manajemen), 2021 The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research
Siti Alhamra Salqaura +2 more
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Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects. [PDF]
, 2010 As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Shaowen Cheng +7 more
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Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X
Jurnal Performa, 2022 Recently technology develops very rapidly. At the first time community only knew about radio, television, and newspapers, but along with the time human need gets more complex especially in information and communication so that scientists create ...
Cynthia Komala Ardy, Romauli Nainggolan
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Business marketing analysis of agricultural products on online platforms based on big data [PDF]
SHS Web of Conferences, 2023 In recent years, online platform shopping has gradually become a mainstream shopping method for the public. And with the continuous development of China’s poverty alleviation cause in rural areas, marketing of agricultural products has al-so been added ...
Deng Yifeng
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