Results 31 to 40 of about 10,013,041 (262)

Navigating New Marketing Technologies, Channels and Metrics [PDF]

open access: yesManaging Global Transitions, 2018
The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them.
Petra Leonora Cvitanovic
doaj   +1 more source

EMERGING TRENDS IN ONLINE MARKETING [PDF]

open access: yesICTACT Journal on Management Studies, 2015
Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run businesses. The world wide web is a very diverse marketing platform used by most
J. Sridevi, K. Senthil Kumar
doaj   +1 more source

Sociodemographic differences in young adults’ recall of tobacco and cannabis marketing online and in television/film

open access: yesPreventive Medicine Reports, 2021
Young adults (YA) who report viewing pro-tobacco and cannabis marketing are at increased risk for using tobacco and cannabis. However, there is a growing diversity of tobacco and cannabis products on the market, as well as methods for marketing them ...
Evan A. Krueger   +10 more
doaj   +1 more source

Principales características e implicaciones del marketing online. [PDF]

open access: yes, 2018
En la actualidad las nuevas tecnologías han obligado a las empresas a modificar sus estrategias de marketing para adaptarlas a una nueva forma de actuar respecto al mercado.
Sánchez Jiménez, Miguel Ángel   +2 more
core   +1 more source

Special issue introduction: online relationship marketing

open access: yes, 2020
In this special issue, the Marketing Intelligence & Planning presents a series of papers associated with Online Relationship Marketing. Relationship marketing involves the development and maintenance of strong relationships with customers and other ...
Brown, James R.   +6 more
core   +1 more source

eMarketing : The Essential Guide to Online Marketing [PDF]

open access: yes, 2012
1. Introduction to eMarketing2. E-mail Marketing3. Online Advertising4. Affiliate Marketing5. Search Engine Marketing6. Search Engine Optimization7. Pay per Click Advertising8. Social Media9. Crowdsourcing10. Viral Marketing11.
Stokes, Rob
core   +1 more source

Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry

open access: yesInternational Journal of Information Management Data Insights
The growing implementation of chatbots in the service industry reflects continued innovation in this area. However, concerns persist regarding chatbot competence in addressing consumer inquiries, potentially hindering both the interaction experience and ...
Retno Dewanti, Ridho Bramulya Ikhsan
doaj   +1 more source

The influence of content, influencer, and experiential marketing on customer engagement of online game applications

open access: yesReview of Management, Accounting, and Business Studies, 2023
This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart ...
Desak Made Febri Purnama Sari   +1 more
doaj   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

open access: yesFEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell   +8 more
wiley   +1 more source

Ultrafast visual detection of Streptococcus suis via HtpsC‐targeted LAMP–CRISPR–Cas12a coupled with lateral flow immunochromatography

open access: yesFEBS Open Bio, EarlyView.
A rapid visual test combines DNA amplification, CRISPR–based target verification, and a lateral flow strip to detect Streptococcus suis. The assay gives results in about 45 min, reduces false‐positive interpretation, and does not require fluorescence equipment.
Liu‐xin Li   +7 more
wiley   +1 more source

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