Results 11 to 20 of about 10,013,041 (262)
Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector [PDF]
, 2023 Business platforms worldwide use online marketing tools extensively to market their goods and services. Most marketers and advertisers use this 21st century innovation as their standard operating procedure, as it is known to augment customer purchase ...
Hussain, Syed Ibrar
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Online retailing and relationship marketing
, 2020 This chapter aims to review historical and current theoretical insights into online retailing and relationship marketing. More than 150 empirical and theoretical online retailing and relationship marketing studies drawn from top marketing and management ...
Maria Dharmesti +11 more
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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Online relationship marketing: evolution and theoretical insights into online relationship marketing [PDF]
, 2019 Purpose: The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
Liyanaarachchi, G +9 more
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The Google Online Marketing Challenge and research opportunities [PDF]
, 2009 The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online ...
Treiblmaier, H. +11 more
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A Model for Holistic Strategic Marketing Plan Formulation in Online Businesses [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 The present study aimed to provide a model for holistic strategic marketing plan formulation in online businesses. In this study, with a qualitative approach based on contextual theory and through in-depth interviews with experts in the field of ...
Kamelia Emami +2 more
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Vikalpa, 2017 Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
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Jurnal Manajemen & Agribisnis, 2021 Bacang agroindustry is undeveloped in Indonesia and the internet has not been maximally utilized by bacang entrepreneurs. Therefore, business and marketing analysis of bacang agroindustry is important to do to develop the business and internet ...
Dyah Aring Hepiana Lestari +2 more
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Ciencia y Educación, 2023 Las estrategias gerenciales en el ámbito pedagógico orientan y conducen la labor docente, la administración escolar y sus relaciones con el entorno, con la principal finalidad de conseguir los objetivos institucionales. Ante un modelo de enseñanza nuevo
Gloria Andrea Cañola Ruiz +1 more
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Communications, 2014 This article is dedicated to corporate design and its impact on online users. It contains definitions of basic concepts and terms of corporate identity. Particular attention is then paid to corporate design and its features - name of the company, slogan,
Radovan Madlenak +3 more
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