Results 11 to 20 of about 65,541 (264)
A retentive consumer behavior assessment model of the online purchase decision-making process [PDF]
Heliyon, 2021 Nowadays, most shoppers use e-business online platforms. However, consumer behaviors need to be studied in terms of satisfaction and the intention to purchase and re-purchase according to the online shopping process because online shopping platforms ...
Thanatchaphan Petcharat +1 more
doaj +2 more sources
Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Irène Gil-Saura
exaly +5 more sources
Understanding online purchase intention of plant-based foods: Exploring causal factors and moderating role of self-efficacy within the SOR theory [PDF]
HeliyonThis research explored Thai consumers' online purchase intention for plant-based foods (PBFs), investigating factors shaping this intention and the impact of self-efficacy.
Teerapong Teangsompong +1 more
doaj +2 more sources
Online Customer Reviews and Purchase Intention: The Moderating Role of Brand Image [PDF]
المجلة العلمية للاقتصاد والتجارة, 2022 Communication through word of mouth has been recognized to have a significant influence on consumer behavior and purchase intention. Due to the rapid growth of internet usage, a non-personal but global form of communication known as online word of mouth ...
سحر احمد نجاتي +1 more
doaj +1 more source
TheModel of theInfluential factors on the Intention of Women toPurchaseClothing from Online Stores [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2020 With the growth of e-commerce and numerous online businesses, more attention has been paid to the behavior of women who are an important part of consumers in this field.
Ghasem Bakhshandeh, Samira Ghashghayi
doaj +1 more source
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS.
Syaiful Arifin, Sela Setyorini
doaj +1 more source
Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management [PDF]
International Journal of Data and Network Science, 2022 In the digitalization era, e-commerce plays a crucial role in the economy, followed by the internet and smartphone technology. Also, it has a positive effect on humankind.
Mukhlis Yunus +2 more
doaj +1 more source
Key antecedents of consumer purchasing behaviour in emerging online retail market
Cogent Business & Management, 2021 Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase.
Ni Luh Putu Indiani +1 more
doaj +1 more source
Market Forces, 2022 Technology diffusion and COVID-19 pandemic have changed consumers’ attitudes toward online food purchasing. At the same time, the fast food sector has also transformed to attract and retain online food customers. Thus this study, by extending TRA and TAM
Shaista Kamal Khan, Anum Ali, Asad Ali
doaj +1 more source
Jurnal Akuntansi, Manajemen dan Bisnis Digital, 2022 The purpose of this research are to find out the effect of promotion on purchasing decisions in online stores and product quality's effect. The method used in this research is qualitative. Product quality is a product with ability to meet predetermined needs. Promotion is the activity of offering product to consumers.
Zuhrinal M. Nawawi, Seri Handayani
openaire +1 more source