EFFECTS OF COMMITMENT ON REPURCHASE INTENTIONS IN ONLINE CUSTOMERS
In the fast-evolving digital marketplace, customer loyalty is becoming increasingly difficult to sustain due to the ease of comparison, switching, and the abundance of online options. This study aims to explore the effects of affective commitment and continuance commitment on repurchase intentions among online customers.
null Shabraiz Malik +1 more
openaire +1 more source
Repurchase intention merupakan aspek penting dalam keberlangsungan perusahaan karena mencerminkan tingkat kepuasan konsumen terhadap suatu produk. Penelitian ini bertujuan untuk menjelaskan peran brand image dalam memediasi pengaruh e-WOM dan social ...
Pande Kadek Indra Mahardika +3 more
doaj +1 more source
Developing a theoretical framework of consumer logistics from a comprehensive literature review [PDF]
Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract Purpose: Logistics as a business discipline entered academic consciousness in the mid-1960s when work by marketing academics discussed ...
Grant, David, Philipp, Bernd
core
Pengaruh E-Service Quality terhadap Online Repurchase Intention melalui Online Customer Experience
Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh e-service quality terhadap online repurchase intention melalui online customer experience pada followers Instagram Skintention by Beauty Haul. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif.
Putri, Rida Maulida, Widjajanta, Bambang
openaire +2 more sources
Research on the Impact of Consumer Experience Satisfaction on Green Food Repurchase Intention. [PDF]
Wang J, Xu S, Zhang S, Sun C, Wu L.
europepmc +1 more source
Repurchase intent online and its determinants: a Brazilian perspective
There has been increased the number of academic publications that depict the on-line shopping characteristics based on attributes of confidence and attitude, with greater proliferation of these studies in developed countries. In geographical contexts such as Latin America, research in this direction have been developed, mainly anchored on growth by ...
Barrichello, Alcides +3 more
openaire +1 more source
The Impact of Social Media Marketing Activities on Consumer Inspiration, Food Pleasure, and Behavioral Intentions: Evidence from Dubai Chocolate. [PDF]
Hamarat H +5 more
europepmc +1 more source
What motivates customers to repurchase online under social distancing? [PDF]
Wu W, Widiatmo G, Riantama D.
europepmc +1 more source
How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction. [PDF]
Zhou S, Salleh Hudin N.
europepmc +1 more source
The Impact of Employee Service Competence on Gen Z Food Consumption Decisions: The Moderating Role of OMO Contexts. [PDF]
Yao W, Arshad MA, Zhao M, Yu C.
europepmc +1 more source

