Results 261 to 270 of about 81,201 (308)

B2B online sales pushes: Whether, when, and why they enhance sales performance [PDF]

open access: yesProduction and Operations Management, 2022
AbstractBusiness‐to‐business (B2B) sellers are increasingly transitioning to hybrid sales structures, by augmenting an in‐person field sales force with a direct online channel. During this transition, sellers frequently experience a cold‐start problem, wherein existing customers are either not acquainted with the online channel or unconvinced of its ...
Kanuri, Vamsi K.   +4 more
openaire   +3 more sources

Promoting sales of online games through customer engagement [PDF]

open access: yesElectronic Commerce Research and Applications, 2015
With keen competition in the online game industry, game developers and publishers are finding new ways to induce players’ to spend money on subscriptions and virtual items.
Xiao-Liang Shen   +2 more
exaly   +3 more sources

Longitudinal Sales Responses with Online Reviews

2011 IEEE 11th International Conference on Data Mining Workshops, 2011
The longitudinal impact of online consumer reviews on hotel sales is studied. Different from previous efforts using pure ratings, this study explores the extraction and representation of consumer sentiments within review comments in an iterative approach.
Xiaojun Quan, Liu Wenyin, Wenyu Dou
openaire   +1 more source

Intelligent Conversational Agent for Online Sales

2018 10th International Conference on Electronics, Computers and Artificial Intelligence (ECAI), 2018
A conversational agent is one of emerging technologies that will take place in several of life domains, including e-commerce. The common features of any conversational agent in any domain is its ability to have a dialog with a human user and 24/7 available.
openaire   +1 more source

Stuck Online: When Online Engagement Gets in the Way of Offline Sales

MIS Quarterly, 2021
In recent years, billions of dollars have been spent by both online and offline retailers on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting in which a leading premium automobile brand gradually launched a new interactive ...
Sagit Bar-Gill, Shachar Reichman
openaire   +1 more source

Effects of online-to-offline spillovers on manufacturers’ online sales mode selection

Computers and Industrial Engineering
Chaoqun Yi   +3 more
exaly   +2 more sources

Sales Technologies, Sales Force Management, and Online Infomediaries

Journal of Personal Selling & Sales Management, 2013
An information intermediary (or infomediary) is an online firm that plays an important role in the information component of a transaction but not in the logistics component.
openaire   +1 more source

Online Private Sales Clubs

2010
Considering the advantages of the Internet for commercializing a vast array of products and services (Steinfeld and Whitten, 1999; Webb, 2002), it is little wonder that more and more companies have decided to offer a broad array of products online (Jiménez, 2005).
Ana Isabel Jiménez-Zarco   +3 more
openaire   +1 more source

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